Quick Answer
Etsy’s Offsite Ads program promotes your listings across external sites like search engines, social media, and partner networks. You only pay a fee when a buyer clicks an ad and makes a purchase from your shop within 30 days.
In this article:
How do Offsite Ads work?
You don’t need to take any steps to be eligible for Offsite Ads. Etsy works with partner sites and networks to promote your listings on their pages. Etsy shares listing data (title, images, descriptions, etc.) with ad platforms, and their algorithms match your listing to relevant shoppers.
You can’t choose which listings are advertised. Instead, listings are advertised based on what performs best on each channel. Your listings may be automatically advertised at Etsy’s discretion. To increase the chance of your listings being advertised, improve the quality of your listings.
How do Offsite Ads fees and enrollment work?
Your Offsite Ads fee rate and enrollment status are based on your shop’s revenue within any consecutive 365-day period:
| Your shop has always made less than $10,000 USD in any consecutive 365 day period | Your shop has made $10,000 USD or more in any consecutive 365 day period |
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If you’re a seller with a shop currency other than USD, your revenue total is calculated from your order amounts converted to USD with the currency exchange rates Etsy used at the time that the sale was processed.
How do I opt out of Offsite Ads?
If your shop has never made $10,000 USD or more in any consecutive 365-day period, you can opt out of Offsite Ads.
- On Etsy.com, choose Shop Manager.
- Select Settings.
- Select Offsite Ads.
- Choose Opt out of Offsite Ads.
- Confirm that you want Etsy to Opt out of Offsite Ads.
If you want to re-enroll in Offsite Ads, visit the Offsite Ads page and choose Turn on Offsite Ads.
When are my orders attributed to Offsite Ads?
Orders are attributed to Offsite Ads when a buyer clicks on an ad and completes a purchase from your shop within 30 days. If the buyer’s final click before purchasing is through an Etsy Ad instead, only the Etsy Ads fee will apply.
You’re only charged an Offsite Ads fee when a click results in a purchase, there’s no fee if the buyer doesn’t buy anything. A single ad click can lead to multiple attributed orders, so if a buyer makes separate purchases within that 30-day window, each order may incur an Offsite Ads fee.
The Offsite Ads fee for any individual order will never exceed $100 USD, regardless of the order total.
Where does Etsy advertise?
Etsy advertises your listings across search engines, social media platforms, partner sites, and the Google Display Network. These partners may change over time.
Etsy Offsite Ads may appear in the search engines results, platforms, partners and social media sites such as:
- Bing
- Etsy Publishing Partner Sites
- Google Display Network
Learn more and view privacy policies in the Offsite Ad Channels list.
An Etsy Publishing Partner is a site that offers curated shopping catalogs where Offsite Ads listings may appear. These partners feature curated shopping content where your listings may be promoted.
Google Display Network (GDN) lets Etsy advertise to targeted audiences across over 2 million sites. This includes platforms like YouTube, Zillow, Gmail, and Weather.com, reaching users even when they aren’t actively searching. Placements may shift weekly based on user behavior.
How can I track my Offsite Ads performance?
Track stats and performance data, such as revenue, fees, clicks, and ad traffic, through the Offsite Ads dashboard.
- Sign in and go to Shop Manager.
- Select Marketing.
- Select Offsite Ads.
- See which search terms and listings drive traffic, then update your titles, tags, and descriptions to better match what buyers are searching for.
- Identify items that perform well through Offsite Ads and prioritize inventory or production for those items.
- Look for patterns in clicks and sales so you can plan for seasonal demand or emerging buyer interests.
- Identify listings that get traffic but not sales and test new photos, pricing, or promotions.
- See how much of your sales come from Offsite Ads and use that context to guide pricing and margins.
You can also track traffic and visits from Offsite Ads even when they don’t lead to a sale. Since you’re only charged when a purchase is made, this data can help you understand buyer interest and optimize your shop.
Frequently asked questions
You’re only charged when a buyer clicks an Offsite Ad and completes a purchase from your shop within 30 days. You can see which orders are attributed to Offsite Ads in your Offsite Ads dashboard in Shop Manager.
No, listings are advertised based on what performs best on each channel. To increase the chance of your listings being advertised, improve the quality of your listings.
A single ad click can lead to multiple purchases within 30 days. Each order placed in that window may incur an Offsite Ads fee.
No, Offsite Ads don’t have a budget setting. You’re only charged when a sale is made, and fees are capped at $100 USD per order.
If your shop has made $10,000 USD or more in any consecutive 365-day period, participation in Offsite Ads is required.
Additional resources
- Offsite Ad Channels list
- Fees & Payments Policy
- Advertising & Marketing Policy
- The Essentials of Online Advertising
- How to Set Up and Manage an Etsy Ads Campaign
Etsy advertises listings throughout the web, including in search engine results and social media apps like Facebook. Etsy offers this service with no upfront costs to you: you only pay an advertising fee when you make a sale.
If you make a sale from one of Etsy’s Offsite Ads, you’ll pay an advertising fee for that order.
Your Offsite Ads fee rate is based on your shop’s revenue within any consecutive 365-day period:
- If your shop has always made less than $10,000 USD in any consecutive 365 day period, you’ll be charged a 15% fee on the order total for an order attributed to an Offsite Ad.
- If your shop has made $10,000 USD or more in any consecutive 365 day period, you’ll get a discounted fee of 12%.
The Offsite Ads fee will never exceed $100 USD, regardless of the order total for an order attributed to an Offsite Ad.
If you’re a seller with a shop currency other than USD, your revenue total is calculated from your order amounts converted to USD with the currency exchange rates Etsy used at the time that the sale was processed.
If a buyer clicks through an offsite ad promoting one of your listings and then purchases from your shop within 30 days, that order will be attributed to the ad.
You’re only charged when a shopper clicks on an ad for one of your listings and purchases from your shop. If a shopper clicks on an ad for your item but doesn’t make a purchase, you don’t pay a fee.
All sellers are automatically enrolled in Offsite Ads. Some sellers will be able to choose whether to participate.
Your eligibility to opt out of Offsite Ads is based on your shop’s revenue within any consecutive 365-day period:
- If you made $10,000 USD or more on Etsy in any 365-day period, you’ll benefit most from offsite advertising. You’ll be required to participate for the lifetime of your shop and you’ll get a discounted advertising fee.
- If you've always made less than $10,000 USD on Etsy in any 365-day period, Offsite Ads are optional. However, if you choose to use this service, you’ll get advertising run by our team of experts without any upfront investment, which is a great opportunity to grow your business.
We’ll take a look at your sales each month. Once you’ve made $10,000 USD or more in a 365 day period, you’ll be required to participate in Offsite Ads from then onwards.
To opt-out of Offsite Ads:
- On Etsy.com, click Shop Manager.
- Click Settings.
- Click Offsite Ads.
- Click Opt out of Offsite Ads.
- Confirm that you want to Opt out of Offsite Ads.
If you ever want to re-enroll in Offsite Ads, visit the Offsite Ads page and click Turn on Offsite Ads.