Use Etsy Ads to advertise your products in Etsy search results and other pages on Etsy. Set your budget and listing strategy, choose which listings to advertise, and we’ll do the rest. Etsy Ads optimizes your budget to advertise your listings in the places on Etsy where they may perform best.
Jump to a section:
Set up Etsy Ads
- Go to Shop Manager.
- Choose Marketing.
- Choose Etsy Ads.
- Select Get started.
- Set your daily budget. This is the maximum amount you’re willing to spend each day. The minimum daily budget is $1, and you can change your budget at any time. Starting with a higher budget can help your ads learn what works and improve performance over time.
- Select Start advertising.
- Select More.
- Choose Marketing.
- Choose Etsy Ads.
- Select Get started.
- Set your daily budget. This is the maximum amount you’re willing to spend each day. The minimum daily budget is $1, and you can change your budget at any time. Starting with a higher budget can help your ads learn what works and improve performance over time.
- Select Start advertising.
How soon after opening a shop can I set up Etsy Ads?
After opening your Etsy shop, there is a 15 day waiting period before you can begin an Etsy Ads campaign. The Etsy Ads dashboard in your Shop Manager shows a daily countdown to when you can start your campaign.
Etsy Ads work best when your listings are already getting interest from buyers. Ads can help you reach more shoppers, but they’re unlikely to turn a low-demand listing into a top seller. Focus on optimizing your listings first, then use ads to increase visibility.
Where will my ads be shown?
When you’re advertising your listings through Etsy Ads, we may show your items throughout Etsy. This includes Etsy search, Category pages, Market Pages on both Etsy.com and the Etsy app.
When you advertise with Etsy Ads, your listings stand out in Etsy search. This makes it easier to reach buyers with a higher intent to purchase. With Etsy’s data insights and expertise, we optimize your advertising and expand the reach of your ads on Etsy.
Which countries can see my ads?
Your ads will only be shown to buyers in countries that you ship to. If you use shipping profiles, you can edit your locations in Shipping settings. If you don’t use shipping profiles, learn how to set shipping countries on your listings.
Choose which listings to advertise
By default, all your current listings are advertised when you start an Etsy Ads campaign. You can choose to edit or update which listings you want to advertise.
- From Etsy Ads, choose Manage advertised listings.
- Find the listing you want to start or stop advertising. Select the button under Ad on/off to include or remove a listing from your Etsy Ads campaign.
- To add or remove multiple listings from your campaign at once, check the box next to the listings you want to turn on or off.
- Go to Turn Listings: and select On or Off from the dropdown.
- Choose Update.
You can change which listings you advertise at any time. Be sure that the listings you advertise follow Etsy’s Advertising & Marketing Policy.
Set your daily advertising budget
You can set your daily budget, which is the maximum amount of what you’ll spend per day on advertising. Your ads budget is only used for ads on Etsy.
- From Etsy Ads, navigate to the Settings tab and select Manage your budget.
- Enter your new daily budget.
- Choose Update.
What determines the limit for my maximum daily budget?
To determine the limit for your maximum daily budget, we take into account how much you spend on average, as well as your current payment status and payment history. All sellers start with a maximum daily budget of $25. We recalculate this limit weekly based on your ad spend over the last 7 days. Your limit may increase if you consistently use your full daily budget. Days without ad spend don’t lower your limit.
If you notice a drop in your maximum daily budget, it may be because you have an amount due. Paying your amount due will likely raise your maximum budget back up.
How do I increase my maximum daily budget?
If you want to increase your maximum daily budget, it’s best to set your budget to your highest available credit limit. This can help raise your maximum daily budget by your desired peak advertising periods.
Choose your listing strategy
If your Etsy Ads maximum daily budget is at least $25
If your Etsy Ads budget is at least $25, you can assign different strategies to each of your listings to help achieve your advertising goals for your shop:
- Greater visibility: Spend more to increase your reach.
- Efficient spending: Balance spending between visibility and cost.
- Lower click cost: Pay less per click, but appear less often.
You can set a strategy for each listing and change it any time under Optimizing for on your Etsy Ads page. To select a strategy for multiple listings at once, select each listing you want to update and choose your strategy under Optimizing for.
If you don’t choose a specific strategy, any listing with ads enabled will automatically use your Default listing strategy, which you can also change at any time from the Settings tab from Etsy Ads. We recommend running a strategy for at least 30 days so you can accurately evaluate its performance before making adjustments.
Learn how to review your campaign’s performance.
If your Etsy Ads maximum daily budget is less than $25
If your maximum Etsy Ads budget is below $25, all listings will be set to the Efficient Spending strategy, optimized to balance spending between visibility and cost. You can increase your budget at any time to access additional strategies.
Sort listings into ad groups
Ad groups help you organize listings so you can track and manage their advertising performance together. Create a group based on what matters to you, like best-sellers or new listings, then add listings to it. You can filter by the group to see how those listings are performing in one place.
You can create up to 20 ad groups. Listings can switch groups anytime, but each one can only be in one group at a time.
- Go to Shop Manager.
- Choose Marketing.
- Choose Etsy Ads.
- Under the Listings tab, select Create ad group.
- Select Add a group.
- Enter the group name and select Save.
- Select More.
- Choose Marketing.
- Choose Etsy Ads.
- Under the Listings tab, select the filters icon.
- Select Create ad group.
- Select Add ad group.
- Enter the group name and select Save.
- Under Listings, select the Ad group: dropdown and choose Manage ad groups.
or
- Under Settings, select Manage your ad groups.
To edit an ad group, select the pencil icon. To delete an ad group, select the trash can icon.
- Select a listing and select Add to ad group.
or
- Check the box next to each listing and select the Ad group: dropdown.
How do I view and compare performance data for an entire ad group?
Toggle on Totals row for a summary of the group’s performance based on your current filters.
You can view totals for one ad group at a time. To compare groups, select an ad group and review its totals, then select another group to view its totals.
View your Etsy Ads charges
Your charges for Etsy Ads are shown under Spend on your Etsy Ads page. Your Payment account updates daily with ads charges so you can see how much you're spending on advertising.
- Go to Shop Manager.
- Choose Finances.
- Choose Payment account.
- View your Activity summary.
- Select View all monthly statements.
- Select More.
- Choose Finances.
- Choose Payment account.
- View your Activity summary.
- Select View all monthly statements.
You’re only charged when someone clicks on one of your ads. The amount you pay depends on how many people click on your ads, and how valuable the place where your ad is shown is. Your cost per click can vary for each listing and each time it appears in search results. Learn more about cost per click.
Your clicks are summed for each day and the costs are added to your Payment account the next day. You’ll never spend over your daily budget. Once your budget is spent for the day, we’ll stop showing your ads on Etsy.
Pause listings or turn off Etsy Ads
You can stop advertising specific listings, or turn off Etsy Ads completely.
- On Etsy.com, go to your Shop Manager.
- Select Marketing.
- Choose Etsy Ads.
- Choose Pause your ads.
- Select Turn off ads.
You can use Etsy Ads to advertise your products on Etsy, including in Etsy search results.
By default, all your current listings are advertised when you start an Etsy Ads campaign. When you create a new listing after your ad campaign is active, you can choose if you’d like to add that listing to your campaign. You can choose to edit or update which listings you want to advertise.
To stop advertising a listing:
- From Etsy Ads, choose Manage advertised listings.
- Uncheck the listings you want to stop advertising.
- Select Update.
To change your daily budget:
- From Etsy Ads, choose Manage your budget.
- Enter your new daily budget.
- Select Save changes.
The minimum daily budget is $1.00. The maximum will vary. Learn more.
You’re charged for an ad when it’s clicked. Your costs per click are summed for each day and are typically added to your Payment account the next day. Cost per click is determined by the bid for each particular ad.
For example: Fees for ad clicks on September 30 will be posted on October 1.
On your Orders page, you’ll see a small megaphone icon if an order was placed as a result of a click on one of your ads.
The item the buyer ordered may not be the same item or ordered on the same day that they clicked on initially. However, the order is attributed to your Etsy Ads campaign since it was that click that brought your buyer to your shop in the first place.
You can stop advertising specific listings, or turn off Etsy Ads completely.
To turn off Etsy Ads completely, go to your Etsy Ads page and select Pause Etsy Ads, then confirm by choosing Turn off ads.
You'll know your campaign is off when the Etsy Ads page says Restart your campaign.
All sellers are automatically enrolled in Offsite Ads. Some sellers can choose whether to participate.
The ability to opt-out of Offsite Ads depends on your shop’s revenue within any consecutive 365-day period:
- If your Etsy shop has made $10,000 USD or more in any 365-day period, you’ll benefit most from offsite advertising. You’ll be required to participate for the lifetime of your shop and you’ll get a discounted advertising fee.
- If your Etsy shop has made less than $10,000 USD in any 365-day period, Offsite Ads are optional. However, if you choose to use this service, you only pay an advertising fee when you make a sale from Offsite Ads.
Once your shop has made $10,000 USD or more in a 365 day period, you’ll be required to participate in Offsite Ads.
You can calculate how much you’ve earned on Etsy in the past 365 days by going to your Stats page in Shop Manager and setting a custom date range. You can learn about how the $10,000 USD threshold is calculated and find information about Offsite Ads fees in the Fees & Payments Policy.
To opt-out of Offsite Ads:
- On Etsy.com choose Shop Manager.
- Select Settings.
- Select Offsite Ads.
- Choose Opt out of Offsite Ads.
- Confirm that you want Etsy to Opt out of Offsite Ads.
If you ever want to re-enroll in Offsite Ads, visit the Offsite Ads page and choose Turn on Offsite Ads.