Beginner's Guide to Selling on Etsy

Interested in selling on Etsy? Welcome! We’ve created this guide to help you get your shop up and running.

Get started on Etsy

  • Review our seller fees and policies to make sure that selling on Etsy is right for you and your business. 


Open your shop

Before you create your shop, sign in or create an Etsy account. You’ll use this account for your shop, and to buy from other makers on Etsy. Then add info to public profile and bio to let people know who you are.

To open your Etsy shop:

  1. Click Sell on Etsy at the top right of
  2. Click Open your Etsy shop.
  3. Select your shop language, country, and currency, then click Save and continue.
  4. Choose your shop name, then click Save and continue.

Your shop is ready!

Can I open a shop using the Sell on Etsy app?

No, you need to complete the first step of opening your shop on a desktop web browser. Once your shop is open, you can continue on the Sell on Etsy app.

Learn more about opening a shop.


Once your shop is open

  • Use Shop Sections to organise your items so buyers can find their way around your shop.


Marketing, branding, and promotion

  • Consider marketing your shop through paid advertising. Learn more
  • If you’re looking to expand your business by launching your own website for your shop, use Pattern by Etsy.


Manage your shop


Connect with the Etsy community

You can get great tips and shop critiques from other Etsy sellers in the Forums. Or, consider joining or starting a team.

More questions? Check out our Help Centre and the Seller Handbook.

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