Stats Glossary

Key metrics 
ViewsThe number of times someone loads a listing page or shop page
VisitsThe number of people who looked at your shop or listings
OrdersThe number of sales (not the number of items sold)
RevenueYour gross sales: the sum total of all your orders, minus your postage and tax
Listing viewsThe number of times your listings were looked at
Year over year (YoY)A comparison between now and last year of the time frame and metrics you’re viewing


Traffic sources 
Etsy.comVisits from other pages on, including Etsy search
External search Visits from Google, Yahoo, Bing and other search engines
Social Media Visits from Instagram, Facebook, Pinterest and other social media websites
Etsy App and Direct Visits from people who typed your URL into their browser, bookmarked your page, or clicked a link in an email, instant message, or Etsy mobile app
OtherVisits from blogs, news, and all other websites that sent traffic to your shop


Time frames 
TodayMidnight to the current time
YesterdayMidnight to midnight yesterday
Last 7 DaysThe last 7 days excluding today
Last 30 DaysThe last 30 days excluding today
All timeData going back to January 2013
Custom Time frame of your choosing


Learn more about Stats here.

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