How to Customise Your Shop's Appearance

You can define your brand and show buyers what makes your shop unique by customising your shop’s appearance. To give your shop more visibility, use creative elements like banners and icons, strategically arrange the items of your shop, and feature items you want to showcase to buyers.

Learn more about size requirements for images in your Etsy shop.

Sellers can get a three-month Adobe Express Premium plan trial to help create professional-looking images for your Etsy shop.

Reach out to Adobe's support team if you need any assistance using their services.

How to customise your shop banner

Shop banners are the largest branding asset for your shop. This image appears when shoppers view your shop on the standard view of the website as well as on mobile devices.

To add your shop banners:

  1. On Etsy.com, go to your Shop Manager.
  2. Select the pencil icon next to your shop name under Sales Channels.
  3. Select Banner to showcase your brand and listings at the top of the page. 
  4. Choose the type of banner you want. 
  5. Choose Done.

You have two styles of banner to choose from: 

Mini Banner: A narrow image with a minimum size of 1200 x 160 pixels.

Big Banner: A large image with a minimum size of 1200 x 300 pixels.

If you do not want a banner for your shop, select None. This will move your listings higher up on the page. 

More advanced shop banner options, such as the Carousel Banner or Collage Banner, are available to Etsy Plus Subscribers

If you're looking for professionally designed images, you might want to consider shopping from an Etsy seller.

How to edit your order receipt banner

You can personalise the receipts sellers receive when ordering from your shop by adding a custom banner to them.

To manage your order receipt banner:

  1. On Etsy.com, go to your Shop Manager.
  2. Choose Settings.
  3. Choose Info and Appearance.
  4. Select Choose file next to Order receipt banner.

How to add a shop icon

If you choose not to upload a mini banner or big banner, your shop icon will be the most prominent branding on your shop homepage. Doing this moves your listings higher on the page.

To edit or add a shop icon:

  1. On Etsy.com, go to your Shop Manager.
  2. Select the pencil icon next to your shop name under Sales Channels.
  3. Select the camera on your shop icon.
  4. Select Choose a file.
  5. Upload your file and select Choose.

You can also edit your shop icon from your shop’s Info and Appearance section. 

A good shop icon should: 

  • Reflect your shop’s personality 
  • Look good both big and small 
  • Use simple graphics or illustrations 
  • Keep any text short and easy to read 
  • Avoid long words or busy backgrounds

How to upload a shop owner photo

Your profile photo appears as your Shop Owner image on your public shop homepage and in Conversations threads.

To upload a profile photo:

  1. On Etsy.com, go to your Shop Manager.
  2. Select the pencil icon next to your shop name under Sales Channels.
  3. Select the camera icon under your name in the top right corner.
  4. Select Choose a file.
  5. Upload your file and select Choose.

Since the Etsy marketplace is all about creative people, a good profile photo should:

  • Be a photo of yourself, such as a close-up or a headshot 
  • Use bright or natural lighting 
  • Avoid distant, unclear images

How to arrange items in your shop 

Thoughtfully arranging the order of items in your shop is a great way to entice shoppers to browse your products. Much like a display in a physical shop, the way your products are arranged in your Etsy shop can make a big impression about your brand. 

To rearrange items in your shop:

  1. On Etsy.com, go to your Shop Manager.
  2. Select the pencil icon next to your shop name under Sales Channels.
  3. Select Rearrange items.
  4. Drag and drop the listings in order in which you’d like them to appear.
  5. Select Exit rearrange mode.

To move listings between pages, select the Move to page dropdown menu on the individual listing. 

When listings are renewed, they'll go back to their custom location. New listings go to the top of your shop.

It could take up to 10 minutes for your listings to rearrange on your public shop homepage.

Tips for arranging your products in your shop:

  • Be cohesive with imagery and style.
  • Update arrangements seasonally to reflect shopping trends.
  • Keep a full shop to avoid looking sparse. 
  • Use the best thumbnail image for each product. 

How to feature items 

Featuring items is a way to showcase 4 listings you especially want shoppers to see when they visit your public shop homepage.

These items will appear just above your shop announcement.

A buyer can choose the listing image in the featured row or in its place with the rest of your items to get to the same listing page.

To feature your items: 

  1. On Etsy.com, go to your Shop Manager.
  2. Choose Listings.
  3. Select the star icon on the four listings you want to feature. You can only feature active listings. Choosing more than 4 items adds them to a queue so they'll be displayed if the items before them get removed from your shop.
  4. In the Listing status sidebar menu, find Featured listings and select Manage. 
  5. Drag and drop the listings in the order you want them displayed. 
  6. Select Done. 

The changes you make will take effect in your shop immediately.

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