Requirements and Best Practices for Images in Your Etsy Shop

When uploading images to your Etsy shop, follow these guidelines:

Check out our Ultimate Guide to Product Photography for image inspiration and recommendations.

Having trouble uploading photos? Learn how to troubleshoot image uploads.

File type requirements

All images in your shop should be one of these file types: .jpg, .gif or .png. These are the only image file types Etsy supports. 

Animated .gif files & transparent .png files are not supported. If a file contains transparency, the transparent parts of the image will appear black on Etsy. 

Image size requirements

Learn about the size recommendations and requirements for each type of image:

Listing images

The recommended size for listing images is 2000px for the shortest side of the image, and a resolution of 72PPI

Images larger than 1MB in file size may not finish uploading, especially on a slower internet connection. If you're finding that your photo uploads are taking longer than normal, follow these troubleshooting steps.

Shop icon 

The recommended size for shop icons is 500 x 500px. Learn more about uploading a shop icon.

Tip: If you need help creating a shop icon or banner, check out Canva's free shop icon maker. Keep in mind that if you need help with any of Canva's services, you'll need to reach out to their support team directly. 

Profile photo

The recommended size for profile photos is 500 x 500px. Learn more about uploading a profile photo.

Team logo

The recommended size for team logos is 170 x 100px.

Learn  more about Etsy Teams.

Order receipt banner

The minimum required size for order receipt banner photos is 760 x 100px. Learn more about uploading an order receipt banner here.

Mini shop banner

The minimum required size for mini shop banners is 1200 x 160px. The recommended size is 1600 x 213px. Learn more about uploading a mini shop banner here.

Big shop banner

The minimum required size for big shop banners is 1200 x 300px. The recommended size is 1600 x 400px.  Learn more about uploading a big shop banner here.

Carousel banner

The recommended size for Carousel banners is 1200 x 300px. Learn more about uploading a Carousel banner here.

Collage banner

The size recommendation depends on the number of images you want in your collage:

  • For 2 images, the minimum required size is 600 x 300px.
  • For 3 images, the minimum required size is 400 x 300px.
  • For 4 images, the minimum required size is 300 x 300px.

The carousel and collage banners are only available to sellers subscribed to Etsy Plus. Learn more about Etsy Plus.

How to resize images

You can find websites that help you resize images online. Use a website, Photoshop, or a similar software to resize your images.

If you decrease the size of an image, it won’t lower the resolution. However, if you increase the size of an image, you may lose resolution and pixelation may occur.

Images may appear less sharp after being uploaded due to compression of the image files. We do this in order to improve the overall performance of the page. Image sizes are optimised for mobile displays.

Colour mode & profile

If your image appears in the wrong colours on Etsy.com, convert your images to sRGB using an image editing software before uploading to ensure that the colours you see on the site will match the originals. We convert images to use the sRGB colour profile (CMYK colour profile is for print only).

Listing image best practices

Great listing images help you convert shoppers to buyers. Follow these recommendations to optimise your listing images:

Image orientation

The first photo in a listing should be horizontal (landscape) or square. This ensures that the centre focal point of the image appears in the cropped thumbnail views.

Your first listing photo also dictates the shape of the photos that follow. Uploading the same shape photos for all listing photos will create a more cohesive browsing experience.

Image rotation

Etsy auto-rotates listing photos, but keep in mind that this depends on information included by your camera in the image file. 

If your listing images are still uploading sideways, try using a photo editing service to rotate your images, or retake the photo while holding the camera in a different position. Remember that the orientation of your subject matter should match the orientation of the camera.

Listing image thumbnails

Make sure that your thumbnail images have enough of a border that they can be cropped to a square thumbnail without losing some of the product. 

Our recommendations are:

  • Crop your images using Etsy’s crop tool to ensure accurate framing of your item. Using an uncropped image may result in inaccuracies on the final thumbnail. 
  • Try to capture images of your item further back then you think you’ll need. This will give you the ability to crop in without losing parts of your item. 
  • Avoid square crops. Upload horizontal or landscape images.
  • Use an aspect ratio of 4:3.

For more detailed information, learn about Trouble Uploading Images.

Tips for listing images

Take your original picture from a far enough vantage point where you can see the entire product with extra negative space around your product.

Taking horizontally oriented picture means you’re able to use more of the available space within the thumbnail frame. Vertical images will require more information to be cropped out. 

Use the placement tool when adding images to your listings to perform fine-tuning adjustments on what appears within your thumbnail on your listing. 

Your final image will most likely be cropped down from the original image that was initially created. Confirming the image was produced at the highest resolution would be advised to meet the minimum suggested size for listing images. 

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