Pattern Help Centre

Pattern is an easy way to set up your own custom website for your brand, in addition to your Etsy shop. A custom website can give your business more exposure and help you reach new potential buyers outside of the Etsy marketplace.

Customisation options

Pattern offers a variety of tools to customise your site and connect with buyers. Choose from several website layouts, create and share blog posts, and integrate your site with various marketing tools like MailChimp, Google Adwords, Facebook, and Pinterest.


It’s free to test out Pattern features and design a custom website. If you publish your website, you’ll begin a 30-day trial. After the free trial period is over, your Pattern subscription will begin and you'll see a $15.00 charge on your Payment account each month, plus tax where it applies. You can cancel Pattern at any time.

Note: Fees for Pattern are published in USD. The cost is converted into your local currency if you use Etsy Payments. This conversion may change if currency exchange rates change.

Learn more

To learn more about Pattern, check out these additional resources:

Did this help?
Why didn’t this article help you? (select all that apply, required question)

Thanks for your feedback!

Still have questions?

Contact support