How to Offer Free Delivery

You can change your postage prices to 0.00 to offer free delivery on your items to buyers anywhere in the world. The simplest way to make free delivery work for your shop is to price your items to include the postage cost in the item list price. How you determine and set your prices is your decision. 

You can also choose to offer a free delivery guarantee to your US buyers. A free delivery guarantee automatically applies free delivery for US buyers to any individual items 35 USD and up and any order totalling 35 USD or more from your shop.

Guarantee free delivery

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How free delivery can work for your shop

Free delivery isn’t actually free for you, the seller. You still need to pay the delivery carrier to deliver your orders to buyers. By including postage costs in your item prices, buyers know what they need to pay for your items up-front, and you don’t lose money on orders with free delivery. Learn more about how it can benefit your business to offer free delivery.

Imagine that you sell a 35 USD item, and you currently charge a 5 USD flat rate to deliver it. One way to offer free delivery is to adjust the item price to $40 to recover your postage costs, and charging no separate delivery fee.

 

Current pricing

Pricing with free delivery

Item list price

35 USD

40 USD

Postage price

5 USD

0 USD (Free!)

Total price for the buyer

40 USD

40 USD

How to offer free delivery using the smart pricing tool

Our smart pricing tool makes it easy to bulk edit listings priced 35 USD+ to help you recover postage costs for those items and offer free delivery to US shoppers. 

If you’re a seller in the US, you can consider using our smart pricing tool to reprice your items to recover postage costs after setting up a free delivery guarantee. A smart pricing tool for sellers in other countries is coming soon.

How to offer free delivery using delivery profiles

If you want to offer free delivery to all buyers, for all items, or for specific countries, you can create a delivery profile for free delivery.

How to offer free delivery if you deliver internationally

To offer free delivery if you deliver internationally, here are some options to consider:

If you offer free delivery domestically, but not internationally

You can update your international postage costs to account for any postage prices that you included in your item prices. If you lower your postage prices for international delivery, your international customers don’t have to pay more than they did before you adjusted your item prices to recover your postage costs.

For example: You sell a 35 USD (28 GBP) item, and you currently charge a 5 USD flat rate to deliver it domestically, and 10 USD to deliver it internationally. You can change the item price to 40 USD to recover the cost of delivery, and charge no delivery fee to deliver domestically, and 5 USD flat rate to deliver internationally.

 

Current international pricing

International pricing with free domestic delivery

Item list price

35 USD

40 USD

International shipping price

10 USD

5 USD

Total price for an international buyer

45 USD

45 USD

 

To update your international postage prices:

  1. In Shop Manager, click Settings.
  2. Click Delivery settings.
  3. Click Edit next to a delivery profile. 
  4. Note how much you were charging for domestic delivery in this profile.
  5. Decrease the cost of delivery for international locations by that amount.
  6. Click Save profile.

If you offer free delivery to all buyers

You can choose to use the steps to include your postage costs in your listing prices, and account for international delivery when you reprice your items to recover postage costs. But how you determine and set your prices is ultimately your decision.

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