For sellers subscribed to Etsy Plus, we provide access to a discount on custom domains through our third party partner, Hover, which is an Internet domain name registration service. Learn more about Etsy Plus.
Please note: This Etsy Plus offering is for access to a discount on a new domain through our partner, Hover. If you already own a domain through another provider that you would like to redirect to your Etsy shop, you’ll need to contact your domain provider for more information on how to do this.
A custom web address, or domain, can make it easier for customers to find your shop online and build your brand (e.g., www.yourshopname.com).The web address redirects to your Etsy shop. You can use your custom Hover domain on business cards, signs at events, or anywhere else you'd like to display it.
Hover domain discounts
Through our partner, Hover, we’re offering free “.store” domains and 50% off select domain extensions like “.com”, “.net”, “.shop”, “.ca”, “.uk”, “.fashion”, etc, for sellers subscribed to Etsy Plus. This discount is valid for the first year of domain registration.
Note: If you already own a domain through a third-party domain provider, this domain is ineligible to be transferred to Hover for a discount. You can redirect a domain you already own through a third-party provider by working with your domain provider to set up a redirect to your Etsy shop.
Registering and managing my Hover domain
To make changes to how your Hover domain is set up, renew your domain, set up a custom email address or edit your Hover account information, visit your Hover control panel by going to Shop Manager > Marketing > Custom web address.
You can register a Hover domain by clicking on Get your new web address with Hover and it will bring you to the Hover website, where you can create an account and register your domain.
To make changes to how your Hover domain is set up, renew your domain, or edit your Hover account information, click on Manage your web address with Hover.
If a seller cancels their subscription to Etsy Plus or Premium, their agreement with Hover will remain valid, and they'll still own their domain until the domain registration period ends, at which time they can choose to renew the domain or let it expire.
Billing for my Hover domain
If you purchase a new custom web address through our provider partner, Hover, you’ll be navigated to Hover to select the details and complete the purchase.
By subscribing to Etsy Plus, your first year of domain registration will be available for discount. Note that domains can be registered for more than one year at a time. If you renew your domain it will be subject to Hover’s normal pricing structure (without the Etsy Plus discount).
Domains purchased for Pattern
At this time, Pattern is not a service associated with Etsy Plus. Pattern allows you to build a separately branded website and expand your online sales beyond the Etsy marketplace. Separately, Etsy Plus is for your marketplace shop on Etsy.com. Etsy Plus offers additional features and allows you to customise your existing Etsy shop more than is possible with Etsy Standard. Learn more.
Domains purchased through Pattern are registered through OpenSRS, an affiliate of our partner Tucows. Domains purchased through Pattern redirect to your Pattern site by default. These domains can be pointed to other third-party websites, but they cannot be used with your Etsy shop at this time.
Domains set up for your Pattern site cannot be redirected to your Etsy Marketplace shop without moving the domain to another hosting service. Once your domain has been transferred away, you can then work with your new hosting provider to redirect to your Etsy shop. Please read this help article for more information on how to transfer your Pattern domain to a new hosting provider.
If you have any questions or concerns about the transfer process or how to redirect your domain to your Etsy shop once you've transferred, contact your new hosting provider for assistance
If you choose to do this, we recommend transferring your domain to Hover so that you can redirect your domain with certainty. Alternatively, you can purchase a different domain through your Etsy Plus subscription.
Note: You cannot set a single domain to redirect to both your Etsy Marketplace shop and your Pattern site. You need to have a unique domain for each.
Already own a domain?
If you already own a domain through another third-party domain provider that you would like to redirect to your Etsy shop, you’ll need to contact your domain provider for more information on how to do this.
You can redirect a domain you already own without purchasing a discounted domain through Hover. You do not need to subscribe to Etsy Plus to redirect a domain you already own to your Etsy shop.
If you already own a domain through a third-party domain provider, that domain would also be ineligible to be transferred to Hover for a discount.