Buyers often tell us that having to pay an additional postage cost is what keeps them from shopping on Etsy more often. It’s become standard for online sellers to include postage costs in their item prices, and seeing them broken out at checkout can prevent a buyer from completing their purchase.
If you offer free delivery, your shoppers will never be surprised at checkout and they’re more likely to complete the transaction when they see FREE delivery. Learn more about free delivery as a marketing tactic in the Seller Handbook.
You can also offer a free delivery guarantee. If you offer a free delivery guarantee, your items 35 USD and over will have a FREE delivery badge in search results. Learn more about offering a free delivery guarantee.