How to Set Up and Manage an Etsy Ads Campaign

You can use Etsy Ads to advertise your products on Etsy, in Etsy search results and other pages on Etsy. Set your budget and choose which listings to advertise, and we’ll do the rest. Etsy Ads optimises your budget to advertise your listings in the places on Etsy where they perform best.

Set up Etsy Ads

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How to set up Etsy Ads

To set up Etsy Ads:

  1. On Etsy.com, click the Your Account icon, then click Shop Manager.
  2. Click Marketing.
  3. Click Advertising.
  4. Set your daily budget. This should be the maximum amount you're willing to spend to advertise your items per day. The default minimum daily budget is $1.00 USD. Remember that you can change your budget at any time.
  5. Click Start advertising.

Where will my ads be shown?

When you are advertising your listings through Etsy Ads, we may show your items throughout Etsy. This includes Etsy Search, Category Pages, Market Pages on both Etsy.com and the Etsy app.

When you advertise with Etsy Ads, your listings stand out in Etsy search. This makes it easier to reach buyers with a higher intent to purchase. With Etsy’s data insights and expertise, we optimise your advertising and expand the reach of your ads on Etsy.

How to choose which listings to advertise

By default, all your current listings are advertised when you start an Etsy Ads campaign. You can choose to edit or update which listings you want to advertise.

To start or stop advertising a listing:

  1. From Etsy Ads, click Manage advertise listings.
  2. Check the listings you want to advertise. You can select or deselect all at the top of the page; filter by sections or advertising status; or search for listings.
  3. Click Update.

You can change which listings you advertise at any time. Be sure that the listings you advertise follow Etsy’s Advertising & Marketing Policy.

How to change your daily budget

You can set your daily budget, which is the maximum amount of what you’ll spend per day on advertising. Your ads budget is only used for ads on Etsy.

To change your daily budget:

  1. From Etsy Ads, click Manage your budget
  2. Enter your new daily budget.
  3. Click Update.

What determines the limit for my maximum daily budget?

There is a limit to how high you can set your daily budget. To determine the limit for your maximum daily budget, we take into account how much you spend on average, as well as your current payment status and payment history. We'll increase your maximum daily budget over time if you're consistently spending your full daily budget.

If you notice a drop in your maximum daily budget, it may be because you have an amount due. Paying your amount due will likely raise your maximum budget back up.

How am I charged for Etsy Ads?

With Etsy Ads, you only pay when someone clicks on one of your ads. The amount you pay for depends on how many people click on your ads, and how valuable the place where your ad is shown is. Your cost per click can vary for each listing and each time it appears in search results. Learn more about cost per click.

Your costs per click are summed for each day and added to your Payment account the next day. You’ll never spend over your daily budget. Once you’ve been charged for enough clicks to use up your entire daily budget, we will stop showing your ads on Etsy.

How to view your Etsy Ads charges

Your charges for Etsy Ads are displayed under Budget spent on your Etsy Ads page. Your Payment account is also updated daily with ads charges so you can see how much you're spending on advertising.

To view ads charges on your Payment account:

  1. On Etsy.com, click the Your Account icon, then click Shop Manager.
  2. Click Finances.
  3. Click Payment account.
  4. You may see your most recent charges under Recent activities.
  5. To see older ads charges, click Monthly statements at the bottom of the page. You can see the statement for the current month. To view additional statements, click See all monthly statements.

How to view or hide your performance graphs

Graphs show in-depth details for your Etsy Ads performance over time.

To view the graphs:

  1. From Etsy Ads, click More Options.
  2. Click Show graphs.
  3. Adjust the time frame by clicking the menu next to Your stats for.

You can select a preset time frame or choose a custom range of dates. We recommend selecting a time frame of at least 30 days for the most accurate insights into performance trends over time. For more information on how to review and optimise your campaign, check out How to Review the Performance of Your Etsy Ads.

To hide the graphs again:

  1. From Etsy Ads, click More Options.
  2. Click Hide graphs.

How to turn off Etsy Ads

You can stop advertising specific listings, or turn off Etsy Ads completely.

To turn off Etsy Ads:

  1. On Etsy.com, click the Your Account icon, then click Shop Manager.
  2. Click Marketing.
  3. Click Etsy Ads.
  4. Click Other options.
  5. Click Turn off ads.

If you want to turn off Offsite Ads, learn how.

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You can use Etsy Ads to advertise your products on Etsy, including in Etsy search results.

By default, all your current listings are advertised when you start an Etsy Ads campaign. When you create a new listing after your ad campaign is active, you can choose if you’d like to add that listing to your campaign. You can choose to edit or update which listings you want to advertise.

To stop advertising a listing:

  1. From Etsy Ads, click Manage advertised listings.
  2. Uncheck the listings you want to stop advertising.
  3. Click Update.

To change your daily budget:

  1. From Etsy Ads, click Manage your budget.
  2. Enter your new daily budget.
  3. Click Save changes.

The minimum daily budget is $1.00 USD. The maximum will vary. Learn more.

You’re charged for an ad when it’s clicked. Your costs per click are summed for each day and are typically added to your Payment account the next day. Cost per click is determined by the bid for each particular ad.

For example: Fees for ad clicks on 30th September will be posted on 1st October.

On your Orders page, you’ll see a small megaphone icon if an order was placed as a result of a click on one of your ads.

The item the buyer ordered may not be the same item or ordered on the same day that they clicked on initially. However, the order is attributed to your Etsy Ads campaign since it was that click that brought your buyer to your shop in the first place.

You can stop advertising specific listings, or turn off Etsy Ads completely.

To turn off Etsy Ads completely, go to your Etsy Ads page and click Other options, then Turn off ads

You'll know your campaign is off when the Etsy Ads page says Restart your campaign.

All sellers are automatically enrolled in Offsite Ads. Some sellers can choose whether to participate.

The ability to opt-out of Offsite Ads depends on your shop’s sales in the last 365 days:

  • If you made $10,000 USD or more on Etsy in the past 365 days, you’ll benefit most from offsite advertising. You’ll be required to participate for the lifetime of your shop and you’ll get a discounted advertising fee.
  • If you made less than 10,000 USD (approximately 7,800 GBP) on Etsy in the past 365 days, Offsite Ads are optional. However, if you choose to use this service, you only pay an advertising fee when you make a sale from Offsite Ads. 

We’ll take a look at your sales each month. Your sales funds over the past 365 days are calculated on the first day of each month. When we initially launched Offsite Ads, we evaluated shops' revenue between 20th February 2019 and 19th February 2020 to determine the fee each seller would pay for Offsite Ads (12% or 15%). We’ll reevaluate each shop's revenue on the first of each month moving forward. 

Once you’ve made $10,000 USD or more in a 365 day period, you’ll be required to participate in Offsite Ads. 

You can calculate how much you’ve earned on Etsy in the past 365 days by going to your Stats page in Shop Manager and setting a custom date range. You can learn about how the $10,000 USD threshold is calculated and find information about Offsite Ads fees in the Fees & Payments Policy.

To opt-out of Offsite Ads:

  1. On Etsy.com, click Shop Manager.
  2. Click Settings.
  3. Click Offsite Ads.
  4. Click Stop promoting my products.
  5. Confirm that you want Etsy to Stop promoting my products.
  6. Confirm Stop promoting my products.

If you ever want to re-enrol in Offsite Ads, visit the Offsite Ads page and click Restart Offsite Ads.

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