How to Review the Performance of Your Etsy Ads

On your Etsy Ads page, you can see the performance of your ad campaign. Next to each listing that you advertise, you can see stats about its performance.

Learn more about each metric:

Ad views

Each time your listing shows as an ad on Etsy, it counts as a view. You aren't charged for views.

How to use this metric

Ad views give you a sense of how many shoppers are seeing your ads. This means that the ads were placed on Etsy and shoppers viewed the ads.  If you’re getting ad views, but fewer ad clicks that you anticipated, you may want to update your listings.

Ad clicks

When a shopper clicks on one of your ads on Etsy to view your listing, it counts as a click.
This means that the ad displayed in search results brought a shopper to your listing.

How to use this metric

The number of clicks you receive gives you an idea of how active and competitive your ads are on Etsy search.

What’s the difference between a click and a visit?

With the visits metric in Stats, if a potential buyer leaves and returns within 30 minutes, it counts as one visit. If a shopper clicks one of your ads, returns to search results, then clicks on another ad within 30 minutes, this counts as two clicks, but one visit.

Click rate

This metric tells you how often shoppers clicked on your ads after viewing them. The click rate compares the number of ad clicks to the number of ad views.

How to use this metric

A higher click rate means your ad is performing better, as a higher percentage of shoppers viewing the ad actually clicked on it. If you’re seeing lower click rates for some of your ads, you may want to review your listings and update them using best practices for performance in Ads.

Orders from ads

When a shopper places an order as a result of a click on one of your ads on Etsy, it counts as an order from an ad. Orders are attributed to ads when someone clicks on an ad and then buys any item in your shop within 30 days.

How to use this metric

Your ads on Etsy get your listings in front of interested shoppers, so they know your products and may purchase from your shop. If you’re not getting many orders from your Etsy Ads, you may want to review your listings and update them using best practices for performance in Ads.

Revenue from ads

Revenue shows the total sales funds generated from clicks on your ads. Sales funds are attributed to ads when someone clicks on an ad and then buys any item in your shop within 30 days.

How to use this metric

Understanding which ads drive sales can help with your promotion strategy. For example, you can choose to only advertise the listings that perform well in ads.

Learn about how to create listings that encourage shoppers to make a purchase.

Budget Spent

Your total budget spend shows how much you’ve spent on Etsy Ads in the past 30 days.

For each advertised listing you can also see the total budget spent during the selected time period.

You are charged each time a shopper clicks on your ads on Etsy and visits your listings.

Each click may not cost the same amount. The quality of the listing (great photos, titles, tags) and the amount of competition may affect the cost per click on an ad. If quality of a listing is low, cost per click may be higher. If competition for that ad space is high, cost per click will be higher.

The total budget spent each day will appear on your Payment account the following day.

How to use this metric

The budget spent metric gives you an idea of how much you spend on each ad and how it compares to your other ads.

How your daily budget is spent

With Etsy Ads, you only pay when someone clicks on one of your ads. The amount you pay for depends on how many people click on your ads, and how valuable the place where your ad is shown is.

Etsy’s algorithm places a bid for your ad to be placed in a set of search results based on several factors, like how relevant your advertised listing is to the buyer and their likelihood to engage with your ad. The bid amount is automatically calculated to keep your listing competitive and to drive the most value for your business. When there is a higher probability for a buyer to purchase your listing from an ad, your bid will increase.  

The bid amount factors into how much you pay when a buyer clicks on your ad, your cost per click (CPC). Your CPC can vary for each listing and each time it appears in search results. To calculate your average CPC for an advertised listing through Etsy Ads, divide your budget spent for the listing by the number of clicks the listing received.


ROAS stands for return on advertising spend and is a measure of how profitable your ad is. ROAS compares the ad-attributed revenue to the ad cost. Learn how to understand your ads ROAS.

How to use this metric

A higher ROAS means your ad is more profitable. ROAS compares your costs to your revenue to see if you're earning more than what you're spending on a given ad. This metric can help you decide which listings to start and stop advertising. Before turning off an ad, it’s better to run it for 30 days to get a realistic idea of its performance

Search terms

Search terms provide a breakdown of words or phrases buyers used to find your ads over the last 30 days.  Click Search terms under the listing you want to see search term analytics for.

Search terms analytics show you how your listings perform in searches for certain keywords. High click or sales rates can be indicators of good performance.

To protect buyer privacy, this data may not be available for listings with limited traffic from your ads.

The goal of Etsy Ads is to drive traffic to your shop, and while increased traffic may result in more sales, we can't guarantee this will be the case.

Using graphs

View graphs to track the performance of your Etsy Ads over time. Since day-to-day changes in ad performance are expected and some information may not be available in real-time, we recommend selecting a time frame of at least 30 days. This will help give you a better perspective of how your ads perform over time.

When viewing graphs, remember to account for changes you may have made to your budget or the number of listings you’re promoting, as this can contribute to notable shifts in your campaign’s overall performance.

If you notice a consistent downward trend in the performance of your campaign, keep in mind that many outside factors (increased competition, changes in marketplace trends, etc.) can influence traffic and sales. Consider refreshing your strategy periodically to plan for long-term success.

Here are a few ideas to help you turn visits into sales:

Read over our tips for Creating Listings That Convert.

Refresh your listing titles

The Ultimate Guide to Etsy Search has everything you need to know about getting found in search. You can view your Etsy Ads search terms to get some ideas for what searches lead buyers to your listings.

Update your listing photos

Check out our Ultimate Guide to Product Photography for some fresh inspiration on how to engage potential buyers at first glance.

For more tips and best practices, check out the Ultimate Guide to Advertising.

You can use Etsy Ads to advertise your products on Etsy, including in Etsy search results.

Set up Etsy Ads

By default, all your current listings are advertised when you start an Etsy Ads campaign. Any new listings you add to your shop after your ad campaign is active are also added to your campaign. You can choose to edit or update which listings you want to advertise.

To stop advertising a listing:

  1. From Etsy Ads, click Change advertised listings.
  2. Uncheck the listings you want to stop advertising.
  3. Click Save changes.

To change your daily budget:

  1. From Etsy Ads, click Change budget.
  2. Enter your new daily budget.
  3. Click Save changes.

The minimum daily budget is $1.00 USD. The maximum will vary. Learn more.

You’re charged for an ad when it’s clicked. Your costs per click are summed for each day and are typically added to your Payment account the next day.

For example: Fees for ad clicks on 30th September will be posted on 1st October.

On your Orders page, you’ll see a small megaphone icon if an order was placed as a result of a click on one of your ads.

The item the buyer ordered may not be the same item or ordered on the same day that they clicked on initially. However, the order is attributed to your Etsy Ads campaign since it was that click that brought your buyer to your shop in the first place.

You can stop advertising specific listings, or turn off Etsy Ads completely.

To turn off Etsy Ads completely, go to your Etsy Ads page and click More options, then Turn off ads.  

You'll know your campaign is off when the Etsy Ads page says Restart your campaign.

All sellers are automatically enrolled in Offsite Ads. Some sellers can choose whether to participate.

The ability to opt-out of Offsite Ads depends on your shop’s sales in the last 365 days:

  • If you made $10,000 USD or more on Etsy in the past 365 days, you’ll benefit most from offsite advertising. You’ll be required to participate for the lifetime of your shop and you’ll get a discounted advertising fee.
  • If you made less than 10,000 USD (approximately 7,800 GBP) on Etsy in the past 365 days, Offsite Ads are optional. However, if you choose to use this service, you only pay an advertising fee when you make a sale from Offsite Ads.  

We’ll take a look at your sales each month. Your sales funds over the past 365 days are calculated on the first day of each month. The past 365 days goes back to 28th February 2019, or later.

Once you’ve made $10,000 USD or more in a 365 day period, you’ll be required to participate in Offsite Ads.  

You can calculate how much you’ve earned on Etsy in the past 365 days by going to your Stats page in Shop Manager and setting a custom date range. You can learn about how the $10,000 USD threshold is calculated and find information about Offsite Ads fees in the Fees & Payments Policy.

To opt-out of Offsite Ads:

  1. On, click Shop Manager.
  2. Click Settings.
  3. Click Offsite Ads.
  4. Click Stop promoting my products.
  5. Confirm that you want Etsy to Stop promoting my products.
  6. Confirm Stop promoting my products.

If you ever want to re-enrol in Offsite Ads, visit the Offsite Ads page and click Restart Offsite Ads.

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