How to Promote Your Shop on Etsy

Marketing your shop and products is an important part of running a successful business. On, there are many tools to help you market your goods to shoppers on and off Etsy. 

How to prepare your listings for marketing

The most important part of marketing your listings is creating listing that will convert views into sales. Learn how to create listings that convert.

Tips for optimising your listings:

  • Keep titles short and sweet.
  • Describe your items accurately.
  • Use clear, enticing product photos.
  • Price competitively.
  • Clearly communicate purchasing details like delivery timelines, rates, and options.
Once your listings are optimised for marketing, try these marketing methods:

Etsy Ads campaigns

After opening your Etsy shop, there is a 15 day waiting period before you can begin an Etsy Ads campaign. The Etsy Ads dashboard in your Shop Manager shows a daily countdown to when you can start your campaign.

You can use Etsy Ads to expand your reach and advertise your products in Etsy search results. Set your budget and choose which listings to advertise, and we’ll do the rest. Using Etsy’s data insights and expertise, we’ll help identify the right places and times to show your ads on Etsy so you get the most visits for your budget. 

  1. On, click Shop Manager.
  2. Click Marketing.
  3. Click Etsy Ads
  4. Set your daily budget. This should be the maximum amount you're willing to spend to advertise your items per day. The default minimum daily budget is 1.00 USD. Remember that you can change your budget at any time.
  5. Click Start advertising.

Learn more about setting up an Etsy Ads campaign

Offsite Ads

Etsy advertises listings throughout the web, including in search engine results and social media apps like Facebook. Etsy offers this service with no upfront costs to you: you only pay an advertising fee when you make a sale.

Your listings may be included in these advertisements. Etsy may at our discretion automatically advertise your listings with our partners.

Offsite ads may be optional for your shop, depending on the revenue you’ve made on Etsy in the past 12 months. If you're a new seller, this service is optional.

Learn more about Offsite Ads.

Social media

Using social media is a powerful way to market your shop and reach more shoppers. Etsy’s Social Media tool allows you to quickly share important updates, milestones, or promotions happening in your shop to sites like Facebook, Instagram, Twitter, and Pinterest. 

Share any of these types of updates from your shop:

  • Latest listings you’ve added (up to 25 of your most recent listings) 
  • Recent milestones successes, like a shop birthday 
  • Active or upcoming sales and coupons 
  • 5-star reviews 
  • Items you’ve favourited 
  • Shop updates

Learn more about harnessing the power of social media.

  1. On, click Shop Manager.
  2. Click Marketing.
  3. Click Social Media.
  4. Click Social Accounts.
  5. Click on the social media platform you want to connect to your shop and follow the login in instructions.


You can also share listings directly from your shop to your social media accounts. This is a great option for sharing new products, special promotions, or marketing your products to potential new customers. 

  1. On, click Shop Manager.
  2. Click Listings.
  3. Click the gear to the right of a listing.
  4. Click Share.

Coupons and sales

Offering discounts in your shop is a smart marketing tactic that can help bring new shoppers in and retain customer loyalty. Strategic promotions might encourage new customers to buy, entice shoppers to spend more than they usually would, or even clear out old inventory. Learn more about effective strategies for Coupons and Sales. 

  1. On, click Shop Manager.
  2. Click Marketing.
  3. Click Sales and coupons.
  4. Click New special offer.
  5. Specify which type of discount you want to offer:
  • Run a sale: Offer free delivery or taking a percentage off of a listing’s price. Shoppers will see your items on sale across relevant search results and on your shop's homepage.
  • Send offers to interested shoppers: Send a coupon to shoppers who have added your item to their cart but haven’t purchased or recently favourited an item from your shop.
  • Create a coupon: Share a coupon with specific shoppers or on different social channels.

Join an Etsy team

Etsy teams are groups of members dedicated to supporting each other. Team up with sellers near you, sellers like you, or just sellers you really like. Converse, collaborate, and create great things together. Learn more about how to make the most of Etsy Teams.

Etsy seller programmes

Find inspiration, educational resources, and opportunities to collaborate with other sellers. Learn more about the programmes that are currently available to Etsy sellers.

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