How to Find the Best Items for You on Etsy

There are lots of items and shops to choose from on Etsy, and we want to make sure you find exactly what you're looking for. Here are some tips for finding that perfect item.

What to look for when searching

To help you find the best items for you on Etsy, you’ll see different badges on items in Etsy search:


An item with a bestseller badge has had high sales volume in the past 6 months, and is popular with other shoppers.

Screen_Shot_2021-09-22_at_2.35.35_PM.png Etsy’s Pick

Items with an Etsy’s Pick badge are chosen by Etsy style experts to highlight items from shops that have shown quality, reliability and style.

Screen_Shot_2021-09-22_at_2.34.49_PM.pngFree delivery

The free delivery badge means that this item is delivered for free to your stated location.

What to check before buying

After you pick out some items in search, here are more signals you can use to tell if this item will work for you:

Screen_Shot_2021-09-22_at_2.38.02_PM.pngStar Seller

Etsy sets a high customer service standard for all sellers. When you see a Star Seller badge, it means the seller sets a shining example for providing a great customer experience, with a history of 5-star reviews, on-time dispatch, and quick replies. 

Shop reviews

You can see reviews on a shop homepage or on the listing page when viewing an item. Shop reviews are  feedback from buyers who have purchased from this shop previously. Some buyers  include photos in their reviews, which along with the listing photos will give you a sense of what the item will look like.. The star rating you see for a seller is the average of the reviews they’ve received from buyers in the past 12 months.


All Etsy shops have their own policies where sellers outline if and how they accept returns or cancellations. Check if a seller offers returns or cancellations before purchasing.

Screen_Shot_2021-09-22_at_2.54.13_PM.png When your order should arrive

Under the Add to basket button, you can see the day this item should arrive if you order now. 

Screen_Shot_2021-09-22_at_2.54.21_PM.png Gift wrapping 

Under the Add to basket button, you may see Gift wrapping available. If you’re sending a gift to someone, you can ask the seller to wrap the item before dispatching it.

Screen_Shot_2021-09-22_at_2.54.04_PM.png Selling fast

This item is low in stock, or other shoppers have it in their baskets.

Message the seller

You can message the seller with any questions you have about an item to help with your decision. You can see how quickly sellers usually reply under the Message button on the listing page.

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