To better meet buyers’ expectations when it comes to postage prices, Etsy has three flexible options that you can use to offer free delivery: free delivery guarantees, our smart pricing tool, and delivery profiles.
You can also learn strategies for offering free delivery in our Seller Handbook.
Jump to a section:
- How to set up free delivery
- How to set up a free delivery guarantee
- How to use the smart pricing tool when you offer a free delivery guarantee
- How to recover postage costs
- How to use delivery profiles to offer free delivery
How to set up free delivery
Pricing your items to include the postage cost can help offset the cost of offering free delivery.
You can choose to offer free delivery to buyers only located in your country, or to all buyers around the world.
What does offering free delivery cost me as a seller?
When you offer free delivery in your shop, you’ll still need to pay the delivery company to deliver your orders. When you add the cost to deliver to the item price, the listing will still show free delivery, and you won't lose profits.
Imagine that you sell a $35 item, and you currently charge a $5 flat rate to deliver it. By adjusting the item price to $40, you recover your postage cost without charging a separate delivery fee.
|
|
Current pricing |
Pricing with free delivery |
|
Item list price |
$35 |
$40 |
|
Postage price |
$5 |
$0 (Free!) |
|
Total price for the buyer |
$40 |
$40 |
You can update your international postage costs to account for any postage costs that you included in your item prices. If you lower your postage prices for international delivery, your international customers don’t have to pay more than they did before you adjusted your item prices to recover your postage costs.
For example, you sell a $35 item, and you currently charge a $5 flat rate to deliver it domestically, and $10 to deliver it internationally. You can change the item price to $40 to recover the cost of domestic delivery, and charge a $5 flat rate to deliver internationally.
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|
Current international pricing |
International pricing with free domestic delivery |
|
Item list price |
$35 |
$40 |
|
International postage price |
$10 |
$5 |
|
Total price for an international buyer |
$45 |
$45 |
To update your international postage prices:
- In Shop Manager, choose Settings.
- Select Delivery settings.
- Choose Edit next to a delivery profile.
- Subtract the number you are charging for domestic delivery from your international postage cost.
- Enter this number as your price and choose Save profile.
- Tap More.
- Tap Delivery.
- Choose Edit in the three-dot menu next to a delivery profile.
- Subtract the number you are charging for domestic delivery from your international postage cost.
- Enter this number as your price and choose Save profile.
Sellers outside the US can set up a different listing price for domestic orders and international orders. This means you can price your items to include different postage costs for international orders.
How to set up a free delivery guarantee
A free delivery guarantee automatically applies free delivery for US buyers when they purchase the following from your shop:
- An individual item $35 USD and up
- An order with a total cost of $35 USD and up
Once set up, the free delivery guarantee is also applied to new listings that are over $35 USD, no matter what your shop currency is set to. Your postage prices for buyers in other countries will not change from what is set in your delivery profiles and item listings. The free delivery guarantee applies to both domestic and international sellers delivering orders to US buyers.
If a buyer chooses to purchase delivery upgrades, they will be charged for those even if their order qualifies for free delivery.
On Etsy.com:
- Go to your Shop Manager.
- Choose Settings
- Choose Delivery settings
- Go to the Free delivery guarantee tab and choose Get started.
- Choose Next.
- Choose Set free delivery now.
On the Etsy Seller app:
- Tap More.
- Tap Delivery.
- Choose Next.
- Choose Set free delivery now.
How to use the smart pricing tool when you offer a free delivery guarantee
To recover your postage costs, use the smart pricing tool to bulk edit your listing prices for items costing over $35. These changes will remain in place even if you turn off your free delivery guarantee.
You’ll have access to the smart pricing tool if:
- Your shop is located in the US
- You don’t already offer free delivery on your items 35 USD or more
- You have set up a free delivery guarantee
- Set up a free delivery guarantee for your shop.
- In the Free delivery guarantee tab, select Start repricing.
- Select Build in postage prices, then choose Review and edit.
- Select Edit item prices.
- If you want to edit individual item prices, select the price under that item and enter the new price you want to charge.
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If you want to edit multiple listing prices at once, you can choose to:
- Decrease amount by: Decrease the new list price for selected items by this amount.
- Increase amount by: Increase the new list price for selected items by this amount.
- Set new amount: Set the new list price for selected items by this amount. - Enter the amount in the text box.
- Select Apply.
- Select Publish.
- Select Publish again. It may take a few minutes for the new prices to show in your shop.
The new prices will be the same for all Etsy shoppers, including shoppers outside of the US.
How are built-in postage prices calculated?
The built-in postage price change would increase your item price by the average amount US buyers would pay at checkout on Etsy, rounded up to the nearest dollar. You’ll still need to pay the cost of delivering orders.
How does the free delivery tool adjust my delivery profiles?
The shipping prices in your delivery profiles will be adjusted to account for any price adjustments you made to your items. This means that most buyers will pay around the same total price they did before these adjustments.
Delivery adjustments
US postage prices: US standard postage prices will be adjusted to 0.00 for any profiles with items with prices you adjusted.
Postage prices outside the US: If you choose to build in postage price for your items with fixed price postage, your postage prices to other countries will be reduced by the same amount as your standard US postage price.
Profiles with items $35 USD and over, and below $35 USD: If you had a delivery profile that had both items over and under $35 USD, all items $35 USD and over are moved to a new delivery profile. The new profile has the same name as the old profile, followed by (Reduced postage).
Delivery profiles with variations: The price of your variations will change by the same amount that your base listing price changes. For example: If you increase the price of a silver ring by 5 USD and have a gold variation of that ring, the price of the gold variation will also increase 5 USD.
How to recover postage costs
There are several ways you can recover postage costs depending on if you use fixed or calculated postage.
Choose either:
- Build in postage prices to recover postage costs: Adjust your item prices to include the postage costs you've specified for each listing. This helps you recover the postage cost for items with free delivery.
- Keep your current prices: Keep your current item prices.
Then select Review & edit to review your item prices. You can edit the amount your item prices will be adjusted by to recover postage costs as you see fit. The amount that you adjust your prices by to recover costs is up to you.
Sellers who use calculated postage can choose one of the following options to recover postage cost:
- Closest buyer: Increase your item prices by the amount it costs to deliver to buyers in your post code.
- Average buyer distance: Increase your item prices by the amount it costs to deliver the median distance of your US orders in the last year. If you don't have enough orders for us to determine this distance, we use the median distance for similar items.
- Farthest buyer: Increase your item prices by the amount it costs to deliver to buyers the farthest from you.
- Keep your current prices: Keep your current item prices.
Then click Review & edit to review your item prices, adjusting them as you see fit.
How to use delivery profiles to offer free delivery
If you set up a free delivery guarantee for your shop, all orders 35 USD or more delivered to the US will have free delivery for the buyer.
If you want to offer free delivery to buyers outside of the US, or you want to offer free delivery for all orders from your shop, you can use free delivery profiles.
Learn more about delivery profiles.
- Go to Shop Manager, then Settings.
- Go to Delivery settings.
- Select the pencil icon next to a delivery profile that you want to change to free delivery. You can also choose Add a delivery profile at the bottom of the page. If you’re adding a new delivery profile, complete the required information.
- If you want to add free delivery for specific countries, make sure to select I’ll enter fixed prices manually under Postage prices. Then, use the Add a location dropdown under Fixed postage prices.
- Select Free delivery from the What you’ll charge dropdown.
- Select Save profile.
- From the Home menu, tap More.
- Under Shop settings, tap Delivery.
- Select the … button next to the delivery profile you want to edit, then choose Edit. You can also tap the + button to create a new profile.
- Select Free delivery from the What you’ll charge dropdown.
- Select Save profile.
- Go to Shop Manager, then Listings.
- If you want to edit all your listings, select the checkbox at the top left. If you want to edit some listing, select the checkboxes under those listings.
- Select Editing options.
- Select Change delivery profile.
- Select your free delivery profile.
- Select Apply.
Added postage costs can get in the way of buyers making a purchase. Free delivery is a great way to encourage shoppers to purchase from your shop.
Click a question to learn about how to offer free delivery, or to resolve common issues with free delivery:
The simplest way to make free delivery work for your shop is to include the postage cost in the item price. When you make this decision, remember that how you determine and set your prices is your decision.
By including postage costs in your item prices, buyers know what they need to pay for your items up-front, and you don’t lose money on orders with free delivery. Learn more about how it can benefit your business to offer free delivery.
To better meet US buyers’ expectations when it comes to postage price, you can set up a free delivery guarantee for your shop. A free delivery guarantee applies to orders 35 USD and over that are delivered to the US.
Even if you offer a free delivery guarantee, some orders with a US delivery address may not qualify for free delivery because of other account settings. Buyers must also:
- Set their region on Etsy to the US and
- Set their currency preference on Etsy to USD
A free delivery offer covers the lowest-cost available mail class. If an order exceeds the weight or dimensions of a low-cost mail class, a mail service that can accomodate the order is used. For example, if an order exceeds the allowed dimensions for USPS’ First-Class mail, USPS Priority mail is offered free.
To prevent this, check if you can update the dimensions of an item to fit within your preferred mail class. Remember that item dimensions used for delivery must be accurate, or you may incur a postage label adjustment fee from the carrier.
If you’re a seller outside the US and India, you can set up a different listing price for orders delivering within your country and orders delivering outside your country.
When you set up domestic & global pricing for items with free delivery, make sure to add domestic & global pricing to all the other listings linked to your free delivery profile. Learn how to add domestic & global pricing to your listings.