How to Set Up Sales and Coupons for Your Shop

To set up a sale or coupon:

  1. Sign in to and go to Shop Manager
  2. Go to Marketing.
  3. Go to Sales and coupons.
  4. Select New special offer.
  5. Select Run sale, Set up offer, or Create coupon.

Learn more about running effective promotions with sales and coupons.

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How to create a coupon

When you set up a coupon on Etsy, you create a code that buyers can use at checkout to get a discount. You can share this code with buyers in Messages, in your shop announcement, on social media, or anywhere else where you interact with your customers. 

To create a coupon, follow the instructions to set up a sale and select Create coupon. Then, choose the options you’d like for your coupon. 

What are the available coupon types? 

When creating a coupon code, you can choose from the following coupon types:

  • Percentage off: Offer any percentage off the list price of items in your shop.
  • Fixed amount off: Offer a fixed amount off the list price of items in your shop.
  • Free standard shipping: The shopper won’t pay a shipping fee. You can choose to only offer free shipping on domestic orders or selected regions. Learn how to offer free shipping.

If you choose to only offer a percentage off coupon on certain listings, new listings won't be automatically added to existing coupons. You can edit the sale or coupon later to include them. 

How to run a sale

When you run a sale on Etsy, you’re offering a discount on some or all of the items in your shop for a set audience for a certain period of time. 

To run a sale, follow the instructions to set up a sale and select Run sale

Choose between a Percentage off sale or a Free standard shipping sale. Use the available options to customize each type of sale. There, you can choose which regions to run your sale in, the duration of the sale, and other important details. 

Etsy periodically has site-side sales events that you can choose to participate in. Learn more about Etsy-wide sales. 

Can I run listing-specific sales as well as shop-wide sales? 

If you don’t set a minimum order to qualify, you will be able to select specific listings to include in the sale. You can edit the sale later to include new listings if needed.

If you do set a minimum order to qualify, your sale will be shop-wide and you won’t be able to exclude items from it.

How to send offers to interested shoppers

When you send offers to interested shoppers, you create coupon codes that are automatically emailed to shoppers who have shown interest in your items. The buyer can then enter the coupon code at checkout. 

To send offers to interested shoppers, follow the instructions to set up a sale and select Set up offer. There, you can choose the options you’d like for your campaign. 

What kind of offers can I send? 

There are 3 types of targeted email offers for shoppers opted-in to receiving marketing email messages: 

If a shopper has an item from your shop in your cart for more than 24 hours, they’ll get an email offering them a coupon for that item 24 hours after they abandoned it in their cart.

A shopper can receive this type of targeted offer email once every two days. We’ll include up to 12 different coupons per offer email. If a shopper adds an item to their cart and then removes the item within 24 hours, they won’t receive a coupon for your shop in a targeted offer email. 

If a shopper adds one of your items to their favorites, they’ll receive an offer 48 hours later. 

A shopper can receive this type of targeted offer email every 7 days. We’ll include up to 6 different coupons per offer email. If a shopper favorites an item and then removes that item from their favorites within 48 hrs, they won’t receive a favorited item email. 

After a buyer has purchased from you, they are sent a targeted offer email to encourage them to buy from you again.

This offer email is sent to the buyer after the order is marked as complete. 

How long will my offer campaign last? 

A campaign will continue to run until you decide to stop it by choosing See details and manage under the discount on your Sales and coupons page.

Why didn’t a shopper receive my coupon?

Some shoppers may have opted out of receiving this type of coupon, so a coupon may not be sent to every single shopper who favorites an item or leaves an item in their cart. 

How free shipping works with other discounts

If you offer more than one promotion, shoppers can apply both a list price discount and free shipping to an order.

The order must be eligible for both promotions for a shopper to apply both discounts.

If you don’t have an active free shipping promotion, then shoppers won’t see the option to apply more than one discount to an item in your shop.

Learn more about strategies for free shipping promotions. 

How to see your current and scheduled sales and coupons

To check to see that your sales and coupons have been set up properly:

  1. Go to Sales and coupons
  2. Navigate to Individual Sales and Coupons

Here, you’ll be able to see which offers you currently have available, the duration of your promotion, and your other stats. 

How to review performance of sales and coupons

You can track the performance of your offers in the Sales and coupons section of your shop. Here you'll see a breakdown of:

  • Orders
  • Items sold
  • Average order value (AOV)
  • Revenue

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