Beginner's Guide to Selling on Etsy

Interested in selling on Etsy? Welcome!

This guide helps you through the first steps of opening your shop, shares tips on how to get a strong start, and provides resources for further guidance along the way. 

Jump to a section:

Get to know Etsy

Etsy is a unique marketplace for handmade items, vintage goods, and craft supplies. On Etsy.com, you’ll find a community of makers, small-business owners, and shoppers who all share a passion for uncommon and rare goods. 

If you’re new to Etsy, take some time to get to know us. Review our seller policies and learn about fees for selling on Etsy to make sure that selling on Etsy is right for you and your business.

Open your shop

Before you create your shop, sign in or create an Etsy account. You’ll use this account to run your shop and to buy from other makers on Etsy. After creating your account, add your profile picture and bio to let other people in the Etsy community know who you are.

 To open your Etsy shop:

  1. Click Sell on Etsy at the top right of Etsy.com.
  2. Click Open your Etsy shop.
  3. Select your shop language, country, and currency, then click Save and continue.
  4. Choose your shop name, then click Save and continue.

You need to complete the first step of opening your shop on a desktop web browser. Once your shop is open, you can manage your shop on the Sell on Etsy app.

Learn more about opening a shop.

Finish your shop setup

Once you’ve signed up to sell on Etsy, there are a few steps you need to take to complete your shop setup and prepare to start selling items. Like any online business, you should think through key factors in your selling workflow. Consider things like production time, policies, and your plan for shipping. 

Key shop elements to address:

  • Banner and shop logo: Upload clear photos that represent the style of your brand and make a strong first impression on shoppers. 
  • Shop announcement: Share a brief welcome message with shoppers. 
  • About section: Upload videos or photos and share the story behind your products, how your business came to be, and what your vision is for your brand. Learn how to craft a great About section
  • Shop members: Introduce any other members of your team or people you collaborate with. 
  • Shop policies: Outline all your policies for shipping, returns, exchanges, payments, custom items, or any other guidelines that are important for shoppers to know before they make a purchase.

Add listings to your shop

Once you’ve completed all your shop sections, you are ready to start adding products to your Etsy shop. When you add a product to your Etsy shop, we call this a listing. Learn how to list an item.

Marketing, branding, and promotion

A marketing strategy is key to the success of your Etsy shop. Marketing will help new customers find your products, lets you existing customers up to date with the latest with your shop, and can lead to an overall rise in sales. 

Tips for getting started with marketing:

Manage your shop

After you’ve listed your items in your shop, there are other factors to manage as your business develops and grows.

Tips for managing your shop:

Connect with the Etsy community

You can get great tips and shop critiques from other Etsy sellers in the Forums. Or, consider joining or starting a team.

More questions? Explore our Beginner's Guides and the Seller Handbook to help you get started on Etsy.

Was this article helpful?

Still have questions?

Contact support