Using attributes on your listings provide you with distinct and organized characteristics to better describe your items. Attributes also help buyers find your items more easily in search results.
Listing an item with categories and attributes
You'll first have to choose the kind of item you're listing (handmade, vintage, or craft supply) and its categories. You'll then see the option to add attributes.
The category and subcategories you choose for your items will determine the number and kind of available attributes.
Since attributes are based on individual item categories, you’ll see that some categories have more options available that are relevant to that item category. Others categories will have broader and more general attributes.
Some general attributes available for most listings:
- Primary color
- Additional color
Try to use the most relevant attributes available to you in each dropdown. Include a combination of attributes and listing tags to make sure potential buyers find and see your items on Etsy.
A quick example:
You’re listing a handmade, lemon-colored scarf. However, the color “lemon” isn’t a selectable attribute.
Choose the color that you think would be the closest to lemon. You can select “Yellow” as your Primary color attribute.
- If you find that your unique color label is an important search term as well, you should still add "lemon scarf" as a listing tag for your item.
Updating your items with attributes
To update the attributes of your items, follow these steps:
- Go to Shop Manager > Listings.
- Select a listing.
- Choose the attributes for that listing in the Listing details section.
- Click Publish when finished.
Attributes and Etsy search
Attributes are separate from item tags but work with them. Together they'll provide buyers with the relevant and important information they’re looking for when shopping on Etsy.
Item features like color, size, and even holiday will be easily found and will appear in additional, relevant, and specific searches on Etsy.
Like keywords in item titles and tags, attributes do factor into where items are placed in search results on both Etsy and Etsy Studio.
For more information on attributes and their effect on appearing in Etsy search, check out this Help article.