How to List a Physical Item

Before you can start listing items, you must be registered as a seller. Review our Seller Policy to make sure your items fit into Etsy’s handmade, vintage, or craft supply categories.

To list a physical item:

  1. Sign in to your Etsy account.
  2. Click Shop Manager, then Listings. If you’re a new seller, click Your shop.
  3. Click Add a listing.

Step 1: Add photos.

Start by adding images to your listing. Click the Add a photo icon to add files from your drive. You can add multiple photos at once.

  • Your images should be at least 1500 pixels wide, but the height can vary. 
  • Your first image becomes your listing's thumbnail in searches, your shop, and elsewhere on the site. 
  • To change the order of an image, click on a thumbnail and drag it to the left or right. 
  • We recommend you use at least five images to help shoppers get a better feel for your item. 
  • If you’d like to crop the full-size image that appears on your public listing page, click the pencil icon under your photo.

Learn more about item images.

Step 2: Adjust your thumbnail.

Your thumbnail photo is the photo that buyers will see in your shop home, in search results, and in various other places on Etsy. To adjust this image to your liking, click Adjust thumbnail below your primary photo. You have the option to magnify the image and change its position within the square.

Once you're happy with the adjustments, click Save.

Step 3: Complete your listing details.


Give your item a descriptive title. What would buyers search for to find your item? Add the most searchable words at the front of your title. Titles have a 140 character limit. Learn more about item titles

About this listing:

The first dropdown menu next to About this listing determines whether your item belongs under Handmade, Vintage, or Craft Supplies.


The dropdown menus next to Category positions your item within a category on the Categories page.

You'll then be prompted to describe the item further by choosing subcategories. When selecting your listing category, describe what your item is as accurately as possible.

Think about where buyers would most likely look for your specific item. For instance, if you’re selling a typewriter, you might think of it as decor, but some shoppers still use them to write.


After you've chosen categories for your item, you can add category-specific attributes.

Attributes allow you to include standardized information about your items. Adding attributes like color, occasion, or holiday will help make your items more relevant in search results. They’ll also help buyers find your items more easily. Learn more about attributes

Renewal options:

Once published, listings stay on the site for 4 months. 

You can either manually renew a listing, or change your listings to renew automatically. Learn how to renew your listings.


Mark the button for Physical Item. If you’re listing a digital item, please refer instead to our Help article on digital item listings.


Make sure to include the size, materials used, how it was made, and any unique features. Learn more about writing enticing item descriptions.

Production partner:

If you are creating original designs that are manufactured with outside production assistance, add your production partner to the listings they help produce.  Learn about production partners and disclosing them on your listings.

If the listing page requires you to add a production partner and you don’t have one, review Etsy’s Seller Policy to make sure that your items meet our requirements. Production partners do not include suppliers from whom you source ready-made items to resell.


If you have sections for different types of items in your shop, add the listing directly to one of your sections. Learn more about creating sections.


Titles and tags help shoppers find your item when they search on Etsy. Use all 13 tags available to you, and be descriptive! Learn more about getting found in search.

Some things to consider when tagging your listing:

  • Your item's shape and size 
  • What it's used for 
  • How it was made 
  • Color, style, materials, content, and motifs

Think like a shopper: What words would you use to search for this item?


For some categories, using item attributes will be the best way to add materials to your listings.

You can still highlight the materials you use in other areas of your listing. Read this Help article for information on how to best use materials on your items.

Price per unit for EU sellers and Main features for German sellers:

  • Sellers in the EU will see an extra field to input a price per unit. Learn more here.
  • Sellers in Germany will also see a field for summarizing the main features of their items. Learn more here.

Step 4: Complete your inventory and pricing.

If your item’s price, quantity, or SKU doesn’t vary, then fill out the appropriate fields in the Inventory and pricing section of the listing process. If you do have different prices, quantities, or SKU numbers based on variations, scroll down to the Variations section.


Enter the price of your item. Learn more about setting your preferred currency.


If you charge sales tax in your shop, you can choose whether to charge it on this particular item. Learn more about tax settings.


If you have multiples of the same item, you can increase the quantity in stock. As the items sell, the quantity in stock will go down. The listing fee is $0.20 USD, regardless of how many quantities you list. When the item sells, you will be charged a $0.20 USD auto-renewal fee for any remaining quantities. Renewing an item will also bring it to the front of your shop. Listing fees for selling in person vary. Learn more about fees for selling in person.


If you offer different options for a product, such as size or color, you can incorporate variable attributes into your item listings. Keep in mind that you can have up to 2 variations per listing.

If the price, quantity, or SKU of your item varies based on the different options you provide, you can also specify them here.

  1. To get started, scroll down the page and click Add variations.
  2. Select which options you provide from the dropdown list (such as available colors). If you don’t see an option available, add your own by clicking Create a new option.
  3. If you have variations with different prices, quantities, or SKUs, check the boxes below the variations and click Save and continue.
  4. After saving, you’ll be redirected to some tables outlining all of the options for your variations. Fill out the available fields to specify the different prices, quantities, or SKUs.

To make additional changes, click Edit variations.

To learn more about Listing Variations, check out this Help article.

Step 5: Set your shipping price.

Shipping profiles:

If you have a saved shipping profile you wish to use, you can select it in the Shipping options section. Learn more about shipping profiles.

If you don't have a shipping profile, select Enter custom shipping options. You'll have the option to create a profile later.

Shipping costs:

Add your shipping costs. You can choose Calculate them for me to have your costs calculated if you live in the United States, or enter your costs manually by selecting I’ll enter fixed costs manually from the dropdown.

Shipping origin:

Select the country that you're shipping from in the dropdown menu.

Processing time:

The processing time is the length of time between when your item is ordered when it will be shipped. You can select one of the processing time options from the dropdown menu, or create your own custom processing time range. Learn more about Processing Times.

Fixed shipping costs:

If you're setting costs manually, enter the cost to ship the item alone ("primary shipping cost") and the add-on amount to ship it with another item ("secondary shipping cost" – this is usually less than the primary shipping cost). Learn more about combined shipping.

Add as many countries to ship to as you'd like, with separate shipping costs for each country. If you'd rather ship worldwide at one rate, you can use the Everywhere Else option.

Item weight and size:
If you are a seller in the United States and would like to use calculated shipping for your listing, enter the item’s weight and size. Learn more about calculated shipping.

Step 6: Publish your listing.


Click Preview to see how your listing will look to shoppers.

Note: At this time, the listing preview doesn't accurately reflect price and quantity if they are set at the variation level. Once you publish the listing, you’ll be able to view all of your variations.


You're ready to sell! Click Publish to finish your listing. The $0.20 USD listing fee will be added to your Payment account.

Note though that your listing won't be saved until you click Save as Draft or Publish.

To save your listing for later, click the Save as draft button.

You can find your draft listing by going to Shop Manager > Listings and clicking Drafts.

To save as a draft, you'll need to enter at least one photo, a category, a price, quantity, shipping rates, a title, and a description. You can always enter temporary info and then replace it before you publish.

Drafts never expire, and there is no limit on the number of drafts you may have. The "listed on" date isn't set, and you are not charged the listing fee until the listing is published to your shop.

If you are satisfied with your listing, click the Publish button to make it public. You will be charged $0.20 USD when you publish your listing.

Step 7: Your listing is now live!

This listing is now available to shoppers. Tell potential buyers about your new item and share it on Facebook or Twitter.

Note: It may take up to 24 hours for listings to be indexed into Search results and categories. Typically, though, it doesn't take more than a few minutes.

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