How to List an Item in Your Etsy Shop

To list an item in your Etsy shop:

  1. On Etsy.com, click Shop Manager. (On the Sell on Etsy app, tap More.)
  2. Click Listings. If you’re a new seller, click Your shop.
  3. Click Add a listing. On the Sell on Etsy app, tap the + (plus) icon.
Then:

Before you can start listing items, you must register as a seller. Review our Seller Policy to make sure your items fit into Etsy’s handmade, vintage, or craft supply categories.

Step 1: Add photos and video

To add photos to your listing, click Add a photo to add files from your computer. You can add multiple photos at once.

To change the order of your images, click on a photo and drag it to the left or right.

Learn about guidelines for item images.

Optional: Add variation photos

Optional: Add a video

Step 2: Choose your thumbnail image

The first photo on a listing becomes the thumbnail for this listing. Drag the photo you want as your thumbnail to the first photo slot. Learn how to adjust your thumbnail image.

Learn how to change and edit your thumbnail image.

Step 3: Add listing details

The listing details are how your listing is categorized on Etsy, and how it can be found in Etsy search. Shoppers can filter search results by many of the details you add.

Learn more about listing details:

  • Add a title

  • About this listing

  • Choose listing categories

  • Optional: Add attributes

    • You can choose I offer more than one for an attribute if you want to add a variation for that attribute.

  • Choose your renewal option 
    • By default, listings automatically renew after four months and you will be automatically charged the applicable listing fee.

Step 4: Describe your listing

Next, describe your item to help them get found in search and to help shoppers understand your listing.

Learn more about describing your listing:

Step 5: Add your inventory and pricing

Decide if you offer variations for this listing. If you do, learn more about variations.

If you don’t offer variations for this listing, add the price and quantity you offer for this listing:

For digital items: Add files

Step 6: Set up shipping

Choose how you want to ship this item:

Step 7: Marketing

If you are running an Etsy Ads campaign, you can choose if you want this listing to be included in the campaign.

If you’re adding a listing from the Sell on Etsy app, your listing will automatically be included in your Etsy Ads campaign. If you want to remove a new listing from your Ads campaign, you choose which listings you advertise from your Advertising page.

Step 8: Publish or save your listing

Your listing won't be saved until you click Save as Draft or Publish.

Preview

Click Preview to see how your listing will look to shoppers.

At this time, the listing preview doesn't accurately reflect price and quantity if they are set for variations of the listing. Once you publish the listing, you’ll be able to view all your variations.

Save as draft

To save your listing for later, click Save as draft. To save as a draft, you'll need to enter at least one photo, a category, a price, quantity, shipping rates, a title, and a description. You can always enter temporary info and then replace it before you publish.

You can find your draft listing in your Listings page under Drafts.

Drafts never expire, and there is no limit on the number of drafts you may have. The "listed on" date isn't set, and you aren’t charged the listing fee until the listing is published to your shop.

Publish

You're ready to sell! Click Publish to finish your listing. The $0.20 USD listing fee will be added to your Payment account.

Your listing is now live! This listing is now available to shoppers on Etsy. Tell potential buyers about your new item and share it on Facebook or Twitter.

It may take up to 24 hours for listings to appear in Etsy search results and categories.

Can I bulk create listings?

If you want to create a series of similar listings, you can create one listing and copy it to save time.

Copying creates a brand new listing with all of the info from the copied listing in place. From there, you can tweak and publish.

Learn how to copy a listing.

Questions about listings?

Ask the Community

You can edit all parts of a listing at any time. There's no cost to edit a listing.

If you’re having trouble creating or editing listings, click an issue to learn how to resolve it:

Your image may be too small or too large

We recommend your images be at least 2000 pixels wide. You may want to use image editing software to resize your images before uploading them to Etsy.

Files bigger than 300k may time out, especially on a slower internet connection. Try using a smaller file or compressing your file to reduce its size.

If you are seeing the error message “Listings look best with photos at least 2000 pixels wide”

This error appears when the images uploaded to a listing are less than 2000 pixels wide. While this error is only a suggestion and you should be able to continue publishing, having your listing images be at least 2000 pixels wide will result in better quality images for buyers.

If you’re experiencing a different issue with image uploads, check the steps in this Help Center article.

You can create a new variation type by clicking Create a new variation from the Add or Edit variations popup window. However, buyers won’t be able to filter their Etsy search results based on custom variations.

For example, if you want to offer a unisex size variation, you can click Create a new variation and type in “Size.”

This is normal, and you'll see the variations and price differences you added when you publish your listing. Try publishing your listing. You can see how buyers can interact with variations from the published listing.

When listing or editing an item and you choose “I offer more than one” for an attribute, but a variation isn’t added for that attribute, you’ll see the error: To publish, fix: Inventory.

To resolve this error, you'll either need to uncheck that you "Offer more than one" in your attributes section, or include variations for your listing.

Badges on listings are determined by a number of factors, including number of sales in a time period. Bestseller badges show on different items in search from day to day.

The Bestseller badge is added automatically. We can’t manually add the badge to listings.

Everything listed for sale on Etsy must be handmade, vintage, or a craft supply. Items sold on Etsy must also follow our Prohibited Items Policy.

Handmade items

Handmade items are items that are made and/or designed by you, the seller. If you sell handmade items, you must:

  • Physically make or create the original designs for your items.
  • Include each person involved in making your items or running your business in the About section of your shop. If you work with a production partner, you must disclose that production partner in your relevant listings.
  • Use your own photographs in your listings.

Read our full Handmade Policy.

Vintage items

Vintage items must be at least 20 years old. Newer, vintage-style, or collectible items aren’t allowed in this category.

Learn more about selling vintage items on Etsy.

Craft supplies

Craft supplies on Etsy are tools, ingredients, or materials whose primary purpose is for use in the creation of an item or special occasion. Craft supplies may be handmade, commercial, or vintage. Party supplies may also be sold as craft supplies.

Learn about what can be sold as a craft supply.

If your account or listing was suspended by Etsy for a violation of Etsy’s policies, you can appeal this suspension.

Thank you for selling face masks on Etsy! Etsy is giving listing fee refunds to sellers who sold face masks on Etsy in April. If you believe that you should qualify, but weren't contacted, please let us know in this form.

You can deactivate or delete a listing from your Listings page. Check the box next to the listing, then click Deactivate or Delete. If you deactivate a listing, you can reactivate it later. If you delete a listing, it is permanently deleted.

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