How to Change Your Shop Name

To change your shop name:

  1. On, click Shop Manager.
  2. Click Settings.
  3. Click Info & Appearance.
  4. Click Change next to Shop name.
  5. Enter your new shop name.
  6. Click Save.

Shop names can be up to 20 characters long, and they can't have spaces or punctuation. You may want to capitalize letters in your shop name to distinguish separate words.

The name you choose becomes part of your shop URL : and

Learn more tips to create a great shop name.


What happens if I need to change my shop name again?

If your shop isn’t open yet, you can change your name as often as you like before you open your shop.

Once your shop is open, you can only change your shop name in Info & Appearance once. If you need to change it again, use the same form to submit a name change request to Etsy Support. Etsy Support will then review the request.


How do I know if a shop name is available?

Once a shop name has been used on an open shop, it can't be used again. Searching on Etsy isn't an effective way to see if a name is available, since it may be connected to a closed shop.

Keep in mind that the name won't appear in search if it's a username or a shop that has been closed.  

You also won’t be able to use a shop name that you’ve previously used on another account, even if that account is closed. Instead, you can reopen your shop

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