Google Shopping: Reviewing Your Performance

Use Google Shopping stats to track your campaign's performance and see which ads are driving the most traffic to your shop.

To view your Google Shopping stats, go to Shop Manager > Marketing > Google Shopping.

To view stats for specific dates, change the date range at the top right of the page.

The Google Shopping dashboard has two tabs: Ad performance and Orders from ads.

The Ad performance tab shows you:

  • Impressions: The number of times your listings were shown as ads in a shopper's search.
  • Clicks: The number of times your listing was clicked on after appearing as an ad.
  • Cost: The total amount you spent advertising your items.
  • Orders: The total number of orders placed after a shopper clicked on an ad.
  • Revenue: The total amount of sales that came from clicks on your ads.

Note: Google’s ad auction is designed to help you maximize your return on investment (ROI) by showing your ads more often on days when search traffic is higher. As a result, you may spend 100% more or less than your daily budget in a given day. Learn more about how Google Shopping ads work.

Revenue from your ads

Revenue is attributed to your ads when a shopper purchases any listing in your shop after they clicked on an ad within 30 days

In the Orders from ads tab in the Google Shopping dashboard, you'll be able to see the Revenue as well as the Sold listings that came from each order placed after a shopper clicked on an ad.


Give your ads time. It takes time for Etsy to optimize your bids around your daily budget. We recommend running your campaign for at least a month before reviewing your results. Try keeping your budget consistent for a time period to see how your ads perform and test your listings to see which may work best.

Decrease your daily budget to reduce spend. If you think you’re spending too much, consider reducing your daily budget. Bringing down your budget will signal to Etsy’s bid management system that you’d like more conservative bids for the listings you’re promoting.

Consider switching your target audience. Try testing out different countries where you'd like to target your ads to see if some regions perform better over others.

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