Reviewing Performance of Your Promoted Listings

With Promoted Listings, you get detailed stats that update in real time to help you evaluate your performance. Here are a few key stats that show you how your ads are performing, both at the listing and shop level.

 

Impressions

Clicks

Cost

Orders

Revenue

Search term analytics

Additional resources

 

Impressions

Impressions give you a better sense of the exposure you're getting from Promoted Listings.

Each time your listing shows as an ad in search results, we record an impression. You aren't charged for any impressions you receive.

Clicks

When a buyer clicks on one of your ads to view your listing, we'll record a click.

The number of clicks you receive gives you an idea of how active and competitive your ads are in search. Each time a buyer clicks on one of your ads, you'll be charged (up to that listing's bid), and we'll deduct these costs from your daily budget.

Try comparing the number of impressions to clicks to get a better sense of how well your ads are performing.

Cost

Each time someone clicks one of your ads, the cost of the click is deducted from your daily budget.

The cost is determined on a listing's bid amount, and it can vary for each listing. The final cost for a click may also be less than its bid amount.

The total cost of clicks for each day will appear on your Payment account the following day. This amount will never exceed your daily budget.

When you view the stats for an individual listing, we'll also outline average cost per click (Avg CPC). As a measurement, Average CPC shows you the average amount you spent on clicks for that listing. Use the Avg CPC to help decide if you'd like to change your bid or fine-tune your listing.

Try comparing your costs to your impressions, clicks, and revenue to see if you're earning more than what you're spending. From there, you can make adjustments to your promotions.

Orders

This column displays the total number of orders you've received as a result of a click on your ads.

Revenue

Revenue shows the total sales generated from clicks on your ads.

Sales are attributed to Promoted Listings when someone clicks on an ad and then buys any item in your shop within 30 days.

You will see which orders make up the revenue you've received from your ads. Your stats also outline which ad was clicked on to get that buyer to your shop.

Understanding which ads drive sales can also help with your promotion strategy. For example, try devoting more of your advertising budget towards items that receive high clicks or resulted in Promoted Listings revenue.

Search term analytics

Search term analytics provide a breakdown of words or phrases buyers used to locate your ads on Etsy.

Your search term analytics can be found in the Ad stats and settings section of the Promoted Listings page in your Shop Manager. There you'll see links associated with each ad listed.

You'll see this information for each of your listings from the Promoted Listings dashboard, including the number of impressions associated with each search term.

Note: In protecting buyer privacy, this data may not be available for listings with limited traffic from your ads.

When viewing your search term analytics, use a broad date range to get a better idea of which terms perform well for your ads. We recommend using the last 30 days to ensure there's enough data to provide analytics.

It takes two days for us to calculate your most recent search term analytics. If you recently turned on Promoted Listings, or you've just started promoting new listings, try checking your search term stats after a few days have passed.

Additional resources 

  • Promoted Listings looks at your listing titles and tags to determine where your ads are eligible to appear. Check out this Seller Handbook article for tips to boost the impact of your titles and tags. 
  • Read through this Seller Handbook article for product photography tips that will help entice buyers to click into your ads. 
  • While Automated bids are designed to assist you in gaining the most clicks based on your budget, in some instances, you may choose to Customize your bids instead. You’ll find more information about fine-tuning your bids strategically under Promoted Listings in this Seller Handbook article.
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