How to Use Google Analytics for Your Etsy Shop

Etsy sellers have the ability to connect their Etsy shops and Pattern sites using Google’s legacy Universal Analytics service. 

Google’s newer analytics service, Google Analytics 4, is not currently compatible with our platform. With Google retiring Universal Analytics on July 23rd 2023, we are looking into solutions for our sellers’ analytics needs.

Google Analytics* shows the volume of traffic to your website from different traffic sources, and can be configured to show helpful data like what keywords are bringing buyers to your listings. This is a free service available to all Etsy sellers, but it requires a separate account with Google.

You can also track your website's performance by reviewing Stats in the Shop Manager. Learn more about Stats.

Google Analytics is a third-party tracking tool and is not operated by Etsy. If you are having trouble with your Analytics account, please contact Google support

Etsy sellers have the ability to connect their Etsy shops and Pattern sites using Google’s legacy Universal Analytics service. Google’s newer analytics service, Google Analytics 4, is not currently compatible with our platform. 

How to set up a website profile

Create a Google Analytics account if you don’t have one already. Once you have a Google Analytics account, you can set up your website profile:

  1. Sign in to your Google Analytics account and select Admin from the menu.
  2. Select Create Property. Enter your shop’s name in the Property Name field.
  3. Select your time zone and currency from the dropdown menus.
  4. Choose Show advanced options. Toggle the slider button next to Create a Universal Analytics property.
  5. Enter the URL for your Etsy shop in the Website URL field (etsy.com/shop/YourEtsyShopName).
  6. Choose Create a Universal Analytics property only
  7. Select Create.
  8. Once your property is set up, select Tracking Info, then Tracking Code. Your Tracking ID will appear in this format: UA-XXXXXXX-X.
  9. Record or copy your new tracking ID.

How to configure your Google Analytics account

You can configure your Google Analytics account to enable keyword reporting. This lets you view the most popular search terms that bring buyers to your listings. 

  1. Sign in to your Google Analytics account and select Admin from the menu.
  2. Under the View column, select View Settings
  3. Navigate to Site search Tracking and toggle the button to On
  4. Type ga_search_query in the Query parameter box. 
  5. Select Save

Now you can enter your tracking ID into your Etsy shop. 

How to sync your Google Analytics account with your Etsy shop

  1. Sign in to Etsy.com and go to your Shop Manager.
  2. Go to Settings and select Options
  3. Select the Web Analytics tab. 
  4. In the Web Property ID field, enter your Google Analytics tracking ID in this format: UA-XXXXXXX-X
  5. Select Save

To view your Analytics data and keyword reports, you must sign in to your Google Analytics account. Since Google Analytics works on a delay, you may not see data in your reports for up to 24 hours.

Seller Resources

Find more tips about using Google Analytics:

Google Analytics is a third-party tracking tool. Etsy, Inc. makes no claims, promises, warranties, or guarantees about the accuracy, accessibility, completeness, or adequacy of Google Analytics. Etsy, Inc. assumes no liability or responsibility for the use of the service. Support of Google Analytics is provided AS IS and the service may be discontinued at any time, with or without notice. Etsy, Inc. is in no way endorsed by or working in partnership with Google Analytics. You agree that your use of this service will not violate Etsy's Terms of Use or other site policies.

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