Does Etsy Run Experiments?

Yes! At Etsy, we’re working hard to give you the tools you need to successfully run your business, and to create the best buying experience on Etsy. Our in-house team of data scientists will often use experiments to test new ideas. Ecommerce is continually evolving, and we rely on data to develop new ways to bring more shoppers to Etsy and inspire them to make purchases.

Here are a few things to keep in mind:

  • Not all shoppers who visit a shop will see what we’re testing. This is because Etsy often displays experiments to a small percentage of shoppers.
  • We recommend not making changes to your shop in response to unannounced changes. These changes could be an experiment that might not result in a permanent change. If a change is permanent, Etsy may let you know how you can use this change to optimize your shop.

Learn more about Etsy’s approach to experiments.

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