How Etsy’s Offsite Ads Work

Etsy advertises listings throughout the web, including in search engine results and social media apps like Facebook. Etsy offers this service with no upfront costs to you: you only pay an advertising fee when you make a sale.

Your listings may be included in these advertisements. Etsy may at our discretion automatically advertise your listings with our partners.

If you made a sale from a click on one of Etsy’s Offsite Ads after May 4, 2020 you’ll pay an advertising fee for that order. If you made a sale from a click that happened before May 4, 2020 you will not be charged.

Offsite ads may be optional for your shop, depending on the revenue you’ve made on Etsy in the past 12 months.

Learn more about Offsite Ads:

How Offsite Ads work

You don’t need to do anything to be eligible for Etsy’s Offsite Ads. Etsy works with sites like Google and Facebook to promote your listings on their pages. We send them all listing inventory information on Etsy, including the listings’ descriptions, photos, titles, and more. The site’s advertising algorithm uses those details to match a user's search or profile info to your listing ad. They make sure to show the most relevant items for every user profile and/or search query. 

Can I choose which of my listings Etsy advertises?

Our team of advertising experts works hard with sites like Google and Facebook to promote Etsy sellers’ listings. We advertise listings based on what performs best on each channel.

To increase the chance of your listings being advertised, you can improve the quality of your listings. Most websites have criteria for listings that are advertised, that you can match better through improving your listing quality.

Learn more about online advertising.

Is there a fee if someone purchases an item through an Offsite Ad?

The offsite advertising fee depends on the revenue you’ve made on Etsy in the past 365 days:

  • If you made less than $10,000 USD, you’ll be charged a 15% fee for an order attributed to an Offsite Ad on the the amount you made from your sale before the advertising fee was applied.
  • If you made at least $10,000 USD, you’ll get a discounted fee of 12%. 

The offsite advertising fee for an order will never exceed $100 USD, regardless of the order total for an order attributed to an Offsite Ad. Learn how orders are attributed to Offsite Ads.

If you’re a seller with a shop currency other than USD, your revenue total is calculated from your order amounts converted to USD with the currency exchange rates Etsy used at the time that the sale was processed.

We’ll take a look at your sales each month to determine your rate.

Learn more about Etsy’s fees in our Fees & Payments Policy.

How do I know which rate I'll get?

You can see what rate you'll get on your Shop Dashboard.

How orders are attributed to Offsite Ads

If a buyer clicks through an Offsite Ad promoting one of your listings and then purchases from your shop within 30 days, that order(s) will be attributed to the ad. You’re only charged when a shopper clicks on an ad for one of your listings and purchases from your shop. If a shopper clicks on an ad for your item but doesn’t make a purchase, you don’t pay a fee.

If you make a sale from an ad featuring another seller’s items, then you don’t pay an advertising fee. 

Can multiple orders be attributed to a single ad click?

If a member clicks an ad and purchases from your shop multiple times (in separate orders) within the 30-day window, each order is eligible for the Offsite Ad fee.

Where Etsy advertises

Etsy pays the upfront costs to advertise your listings on the following sites:

  • Google
  • Facebook
  • Instagram
  • Pinterest
  • Bing

The services we advertise with may change over time.

What are the advertising policies of the sites Etsy advertises on?

Each of these services has their own policies that determine whether or not your listings are eligible to appear there. Each service may have stricter policies than Etsy does in regards to mature items and prohibited items.

If you have questions about your listings’ eligibility to be advertised, check the terms and conditions for the service:

Are Etsy's Offsite Ads optional?

All sellers are automatically enrolled in Offsite Ads. Some sellers will be able to choose whether to participate.

The ability to opt-out of Offsite Ads depends on your shop’s sales in the last 365 days:

  • If you made more than $10,000 USD on Etsy in the past 365 days, you’ll benefit most from offsite advertising. You’ll be required to participate for the lifetime of your shop and you’ll get a discounted advertising fee.
  • If you made less than $10,000 USD on Etsy in the past 365 days, Offsite Ads are optional. However, if you choose to use this service, you’ll get advertising run by our team of experts without any upfront investment, which is a great opportunity to grow your business.

We’ll take a look at your sales each month. Once you’ve made more than $10,000 USD in a 365 day period, you’ll be required to participate in Offsite Ads. 

You can calculate how much you’ve earned on Etsy in the past 365 days by going to your Stats page in Shop Manager and setting a custom date range.

To opt-out of Offsite Ads:

  1. On Etsy.com, click Shop Manager.
  2. Click Settings.
  3. Click Offsite Ads.
  4. Click Stop promoting my products.
  5. Confirm that you want Etsy to Stop promoting my products.
  6. Confirm Stop promoting my products.

If you ever want to re-enroll in Offsite Ads, visit the Offsite Ads page and click Restart Offsite Ads.

Etsy advertises listings throughout the web, including in search engine results and social media apps like Facebook. Etsy offers this service with no upfront costs to you: you only pay an advertising fee when you make a sale.

If you make a sale from one of Etsy’s Offsite Ads, you’ll pay an advertising fee for that order.

The offsite advertising fee depends on the revenue you’ve made on Etsy in the past 12 months:

  • If you made less than $10,000 USD, you’ll be charged a 15% fee on the order total for an order attributed to an off-site ad.
  • If you made at least $10,000 USD, you’ll get a discounted fee of 12%. 

The off-site advertising fee will never exceed $100 USD, regardless of the order total for an order attributed to an off-site ad.

If you’re a seller with a shop currency other than USD, your revenue total is calculated from your order amounts converted to USD with the currency exchange rates Etsy used at the time that the sale was processed.

If a buyer clicks through an offsite ad promoting one of your listings and then purchases from your shop within 30 days, that order will be attributed to the ad.

You’re only charged when a shopper clicks on an ad for one of your listings and purchases from your shop. If a shopper clicks on an ad for your item but doesn’t make a purchase, you don’t pay a fee.

All sellers are automatically enrolled in Offsite Ads. Some sellers will be able to choose whether to participate.

The ability to opt-out of Offsite Ads depends on your shop’s sales in the last 365 days:

  • If you made more than $10,000 USD on Etsy in the past 365 days, you’ll benefit most from offsite advertising. You’ll be required to participate for the lifetime of your shop and you’ll get a discounted advertising fee.
  • If you made less than $10,000 USD on Etsy in the past 365 days, Offsite Ads are optional. However, if you choose to use this service, you’ll get advertising run by our team of experts without any upfront investment, which is a great opportunity to grow your business.

We’ll take a look at your sales each month. Once you’ve made more than $10,000 USD in a 365 day period, you’ll be required to participate in Offsite Ads. 

To opt-out of Offsite Ads:

  1. On Etsy.com, click Shop Manager.
  2. Click Settings.
  3. Click Offsite Ads.
  4. Click Stop promoting my products.
  5. Confirm that you want Etsy to Stop promoting my products.
  6. Confirm Stop promoting my products.

If you ever want to re-enroll in Offsite Ads, visit the Offsite Ads page and click Restart Offsite Ads.

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