Your shop title is a brief bit of text you can use to describe your shop.
- Shop titles can be up to 55 characters long.
- They appear right under your shop name on your shop homepage.
- Many sellers make it a tagline or slogan, or they state what they sell.
Add or edit your shop title
Go to Shop Manager and click the pencil icon next to your shop name under Sales Channels. Right below your shop name, click Add a shop title. Describe your shop in one sentence or Edit if you've already got a title.
Your title is one aspect of your shop that you can use to influence Search Engine Optimization (SEO). When you enter a new shop title or edit an existing one, you'll be able to preview how it will look in Google search results.
If your shop isn't open yet, you won’t be able to edit your shop title. Learn more about setting up your shop.
If you see a message that says your name is already in use, you'll need to pick a new name.
Searching on Etsy isn't an effective way to see if a name is free. Your desired shop name may be unavailable because it's in use as a username or taken by a shop that is closed or temporarily unavailable.
We're not able to release shop names for reuse. Shop names don't become available again after a period of time.