How to Offer Free Shipping

You can change your shipping prices to 0.00 to offer free shipping on your items to buyers anywhere in the world. The simplest way to make free shipping work for your shop is to price your items to include the shipping cost in the item list price. How you determine and set your prices is your decision. 

You can also choose to offer a free shipping guarantee to your US buyers. A free shipping guarantee automatically applies free shipping for US buyers to any individual items $35 and up and any order totaling $35 or more from your shop.

Guarantee free shipping

If you have feedback about offering a free shipping guarantee, let us know.

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How free shipping can work for your shop

Free shipping isn’t actually free for you, the seller. You still need to pay the shipping carrier to ship your orders to buyers. By including shipping costs in your item prices, buyers know what they need to pay for your items up-front, and you don’t lose money on orders with free shipping. Learn more about how it can benefit your business to offer free shipping.

Imagine that you sell a $35 item, and you currently charge a $5 flat rate to ship it. One way to offer free shipping is to adjust the item price to $40 to recover your shipping costs, and charging no separate shipping fee.

 

Current pricing

Pricing with free shipping

Item list price

$35

$40

Shipping price

$5

$0 (Free!)

Total price for the buyer

$40

$40

How to offer free shipping using the smart pricing tool

Our smart pricing tool makes it easy to bulk edit listings priced $35+ to help you recover shipping costs for those items and offer free shipping to US shoppers. 

If you’re a seller in the US, you can consider using our smart pricing tool to reprice your items to recover shipping costs after setting up a free shipping guarantee. A smart pricing tool for sellers in other countries is coming soon.

How to offer free shipping using shipping profiles

If you want to offer free shipping to all buyers, for all items, or for specific countries, you can create a shipping profile for free shipping.

How to offer free shipping if you ship internationally

To offer free shipping if you ship internationally, here are some options to consider:

If you offer free shipping domestically, but not internationally

You can update your international shipping costs to account for any shipping prices that you included in your item prices. If you lower your shipping prices for international shipping, your international customers don’t have to pay more than they did before you adjusted your item prices to recover your shipping costs.

For example: You sell a $35 item, and you currently charge a $5 flat rate to ship it domestically, and $10 to ship it internationally. You can change the item price to $40 to recover the cost of shipping, and charge no shipping fee to ship domestically, and $5 flat rate to ship internationally.

 

Current international pricing

International pricing with free domestic shipping

Item list price

$35

$40

International shipping price

$10

$5

Total price for an international buyer

$45

$45

 

To update your international shipping prices:

  1. In Shop Manager, click Settings.
  2. Click Shipping settings.
  3. Click Edit next to a shipping profile. 
  4. Note how much you were charging for domestic shipping in this profile.
  5. Decrease the cost of shipping for international locations by that amount.
  6. Click Save profile.

If you offer free shipping to all buyers

You can choose to use the steps to include your shipping costs in your listing prices, and account for international shipping when you reprice your items to recover shipping costs. But how you determine and set your prices is ultimately your decision.

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