Pattern Buyer Experience

Pattern is designed to put your brand and products in the spotlight. The only Etsy branding on your website is in the footer, titled “Powered by Etsy.” This article outlines some of the resources available to buyers when browsing or purchasing from your website.


Anyone visiting your Pattern site can click the Contact us link in the footer to open up a window with an email form. They will enter their email address and type a message, and then enter a Captcha before submitting. Buyers don't need to have an Etsy account to send a message.

You will receive the message in your Etsy Messages inbox and will be able to reply just as you normally would. Messages from your Pattern site will be marked with a “Pattern” tag. Buyers will receive your response in their email inbox, and they’ll be able to reply directly to the message.


When your buyer begins the checkout process, they'll see a link to sign in to their Etsy account. If the buyer doesn't have an account or doesn't want to sign in for whatever reason, they can check out as a guest. This Help article has more information about guest checkout on your Pattern site.

Payment Methods

At this time, buyers can pay via debit card, credit card, or PayPal (if you have Etsy Payments with integrated PayPal). The following payment methods are not currently available for Pattern sites:

  • Sofort
  • Ideal
  • Apple Pay
  • Google Pay
  • Other
  • Money Orders
  • Checks

After a purchase

Both signed-in and guest buyers will receive an email confirmation and receipt as they normally do. These will also be co-branded, so the buyer knows they ordered from your Pattern site. If your guest buyer wants to create an account at this point, they can do so by clicking the order number in their receipt.

If a buyer has an Etsy account and checked out as a guest, they can click the order number in their receipt and sign in to Etsy from there. Once the buyer is signed in, the order will be linked to their account and will appear on their Purchases and reviews page.

Note: At this time, buyers can't leave reviews for Pattern purchases.

The order confirmation page will also give buyers the opportunity to stay in touch with your shop. If you've connected your site to MailChimp, buyers will see the option to subscribe to your newsletter. Social media icons will also appear on this page if you've added them to your shop's About section.

If you haven't set up MailChimp and want to get started, visit the Marketing tab of your Pattern dashboard. To learn more, check out this Help article.

If a buyer has an issue with their Pattern order, they can file a case. There are some transactions that will not qualify for the case system, like classes or services. Learn more about transactions eligible for cases.

Message to buyers

If you have the “Message to Buyers” feature enabled in your Etsy shop, we’ll include it in the order confirmation email for Pattern purchases.

To manage or add a message:

  1. Go to Your Account > Shop Manager > Settings > Info and appearance.
  2. Scroll down to the Message to Buyers field.
  3. Click Save Changes.

Buyer language and currency settings

The language a buyer sees on a Pattern site is determined by their browser settings, and we display translations when available.

A buyer's IP address determines what shop currency they will see on your Pattern site, but you will still be paid in the currency your shop is registered in.

Learn more about languages and translations on Pattern.

Did this help?
Why didn’t this article help you? (select all that apply, required question)

Thanks for your feedback!

Still have questions?

Contact support