How to Offer Personalized Listings

On Etsy, you can help your buyers personalize items by turning on Personalization from the listing page. Personalization helps buyers let you know what they want to be personalized on an item, like an engraving or pattern.

You can also offer listing variations, like color or size, or custom listings.

How to enable personalization for listings

You can enable personalization on items in your shop. Personalization requires buyers to let you know what they want to be personalized on an item.

To enable personalization for a listing:

  1. Sign in to Etsy.com.
  2. Click the Your Account icon, then click Shop Manager.
  3. Click Listings.
  4. Click a listing you want to add personalization to.
  5. Under Inventory and pricing, toggle Personalization to On.
  6. Next to Guidelines for buyers, add text to help the buyer know what details to add, like the engraving or pattern they want personalized for this item.
  7. Check Optional if personalization isn’t required for this listing. Optional personalization is currently in beta. This feature is currently only available to some Etsy shoppers. We’re working on making it fully available soon.
  8. Click Publish.

To enable personalization for multiple listings:

  1. Sign in to Etsy.com.
  2. Click the Your Account icon, then click Shop Manager.
  3. Click Listings.
  4. Check the box for the listings you want to add personalization to.
  5. Click Editing options.
  6. Click Edit personalization.
  7. Toggle Personalization to On.
  8. Next to Guidelines for buyers, add text to help the buyer know what details to add, like the engraving or pattern they want personalized for this item. This guideline will be the same for each listing you selected.
  9. Check Optional if personalization isn’t required for these listings. Optional personalization is currently in beta. This feature is currently only available to some Etsy shoppers. We’re working on making it fully available soon.
  10. Click Apply.

For the buyer, the required personalization field appears on the listing card with the other options for that listing, like color or quantity.

When a buyer requests a personalized item, you see the personalization request on the Orders page and in the email you receive about their order.

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