Reviewing Pattern Metrics and Performance

Most of the stats that you’re accustomed to seeing for your Etsy shop are also available for your Pattern site.

Accessing your Pattern stats

You can get to your Pattern stats two ways:

  1. From your Pattern Dashboard, click on any of the three figures to be taken to your full Pattern stats.

  2. Go to Shop Manager > Stats. By default you’ll see your stats for all channels you sell in, like Etsy.com and Pattern. Use the dropdown menu underneath the All Shops heading and select Pattern.

Available metrics

The Traffic section provides a breakdown of the following:

  • Views and visits
  • A breakdown of views, visits, orders, and revenue in the “Explore your data” section
  • Traffic sources
  • Search terms
  • Websites
  • Pages viewed
  • Stats help and education

The Listings section shows you the performance for each of your items by the number of favorites, visits, orders, and revenue for each item in your shop. You can also filter listings by their status using the dropdown list on the left side of the page.

The Customers section gives you a sense of where your customers are coming from. You also have the option to sort your listing traffic by clicking on the Visits and Orders icons.

Note: Any visits to your own site will be recorded in your Pattern stats.

Google Analytics

You also have the ability to add a Google Analytics tracking tag to your website. Click here for more information on setting this up.

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