Search analytics is a tool in your Shop Manager that helps you understand how people find your shop through search on Etsy.com. We tailored Search analytics for search engine optimization, or SEO. Since the data in Search analytics is designed for search, it may look different from other data you can see on Etsy.com.
Search analytics is currently in beta, which means that we’ll continue to make improvements to this page based on your feedback.
We answered some questions you may have about Search analytics:
Why can’t I see activity from the last few days?
Currently, Search analytics only shows data that is 4 days old or older. This means that at any given time the data you are seeing in Search analytics is from 4 days ago or before. While Search analytics is in beta, we’re working to make Search analytics as up to date as possible.
Why do my visits in Search analytics not match visits in Stats?
We updated the way we calculate visits in Search Analytics to align with industry standards and provide you with more robust information about how your shop is discovered. With Search Analytics, if someone visits your shop through two different search queries in the same browser session, this counts as two visits and you see both queries that led to your shop. In Stats, this counts as one visit and you don’t see the second query that led to your shop.
I updated the tags on some of my items and I’m not seeing the old tags in Search analytics. Why?
Search analytics uses your current tags to attribute search queries to your listings. This means that if you changed your tags for a listing, Search analytics may either:
- Not attribute search queries to removed tags, since we may not have records of your old tags
- Misattribute current tags to older search queries if your listings were found through tags you removed
We are planning on adding historical tag information to Search analytics in the future.
The revenue shown in Search analytics for one of my listings is too high for the number of orders I got for that listing. How’s that possible?
Revenue in Search analytics shows the revenue of the entire order. This means that if someone found your shop through one listing, and then went on to purchase several items, this revenue is attributed to that first listing. This helps show which queries are valuable in bringing shoppers interested in any of your listings.
I’m seeing some of the orders that show in Search analytics in Ads or Targeted Offers. How can these orders count toward both services?
Promoted Listings, Google Shopping, and Targeted Offers all count a sale if it is within 30 days of an interaction with their ads or offers. Even though a buyer may have finally purchased an item after discovering it through Etsy Search, if they interacted with any of these services in the prior 30 days, the sale will count in both services.
However, if a customer finds your listing through search, but ultimately orders an item after clicking on a paid ad, the order only counts for the ad service.
How can my visits per impression be more than 100%?
Visits per impression is calculated by the number of visits divided by the number of impressions. If someone sees your listing in search on January 1, but doesn’t visit your shop until January 2, you’ll see more visits than impressions on January 2. That leads to more than 100% visits per impression in a given timeframe.
I’m seeing more orders than visits. How is that possible?
Visits and orders are tied to the timeframe you choose. If someone first visits your shop on January 1 and adds an item to cart, but doesn’t finish the order until January 2, then the visit is in the January 1 time frame, and the order is in the January 2 time frame. If you view data from January 2, you’ll see the order that was on January 2. You’ll only see the visit if you extend the date range to include January 1.