Buyers often tell us that having to pay an additional shipping cost is what keeps them from shopping on Etsy more often. It’s become standard for online sellers to include shipping costs in their item prices, and seeing them broken out at checkout can prevent a buyer from completing their purchase.
If you offer free shipping, your shoppers will never be surprised at checkout and they’re more likely to complete the transaction when they see FREE shipping. Learn more about free shipping as a marketing tactic in the Seller Handbook.
You can also offer a free shipping guarantee. If you offer a free shipping guarantee, your items $35 and over will have a FREE shipping badge in search results. Learn more about offering a free shipping guarantee.
If you have feedback about offering a free shipping guarantee, let us know.