How to Set Up an Etsy Ads Campaign

You can use Etsy Ads to advertise your products on Etsy, including in Etsy search results, and on Google.

Set up Etsy Ads

If you have feedback about Etsy Ads, let us know.

To set up Etsy Ads:

  1. On Etsy.com, click Shop Manager.
  2. Click Marketing.
  3. Click Advertising.
  4. Set your daily budget. This should be the maximum amount you're willing to spend to advertise your items per day (based on a monthly average of daily spend). The default minimum daily budget is $1.00. Choose a budget that you’re comfortable investing in ads, because your entire daily budget may be spent each day. Remember that you can change your budget at any time.
  5. Click Start advertising.

How to choose which listings to advertise

By default, all your current listings are advertised when you start an Etsy Ads campaign. You can choose to edit or update which listings you want to advertise.

To stop advertising a listing:

  1. From Advertising, click Change advertised listings.
  2. Check the listings you want to advertise.
  3. Click Save changes.

You can change which listings you advertise at any time. Be sure that the listings you advertise follow Etsy’s Advertising & Marketing Policy and Google’s ads policy.

How to change your daily budget

To change your daily budget:

  1. From Advertising, click Change budget.
  2. Enter your new daily budget.
  3. Click Save changes.

What determines the limit for my maximum daily budget?

There is a limit to how high you can set your daily budget. To determine the limit for your maximum daily budget, we take into account how much you spend on average, as well as your current payment status and payment history. We'll increase your maximum daily budget over time if you're consistently spending your full daily budget.

If you notice a drop in your maximum daily budget, it may be because you have an amount due. Paying your amount due will likely raise your maximum budget back up.

How am I charged for Etsy Ads?

You’re charged for an ad when it’s clicked. Your costs per click are summed for each day and added to your Payment account the next day.

How to view your Etsy Ads charges

Your charges for Etsy Ads are displayed under Budget spent on your Advertising page. Your Payment account is also updated daily with ads charges so you can see how much you're spending on advertising.

To view ads charges on your Payment account:

  1. On Etsy.com, click Shop Manager.
  2. Click Finances.
  3. Click Payment account.
  4. You may see your most recent charges under Recent activities.
  5. To see older ads charges, click Monthly statements at the bottom of the page. You can see the statement for the current month. To view additional statements, click See all monthly statements.

Why are some of my Etsy Ads charges more than my daily budget?

To make sure your ads get maximum visibility, Google may spend more than your daily budget on especially busy days and less on slower traffic days. Your ads charges will average out to your daily budget over the course of each month, so you’re always within your budget.

How to turn off Etsy Ads

You can stop advertising specific listings, or turn off Etsy Ads completely.

To turn off Etsy Ads:

  1. On Etsy.com, click Shop Manager.
  2. Click Marketing.
  3. Click Advertising.
  4. Click More options.
  5. Click Turn off advertising.

You can use Etsy Ads to advertise your products on Etsy, including in search results, and on Google.

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