A successful holiday season for your Etsy shop takes a little extra thought and preparation. Experienced sellers take the time to assess their listings, create a sales and marketing strategy, and connect with other sellers to make sure their shops are in good shape for this busy time of year.

For a comprehensive to-do list, head to the 2024 Holiday Hub for Sellers.

You don’t have to do this alone—Etsy’s here to help! Read how Etsy is supporting you this holiday season.

Here are even more resources to help you get your shop ready for the holidays.

Optimize your shop for the holidays

Make your listings the best they can be to catch the attention of shoppers.

Tips for Getting Featured on Etsy: Increase your chances of getting noticed by Etsy’s editors and Social Media team.

Peer-to-peer critique: Holiday prep: Get shop and listing critiques from your fellow sellers, and offer advice and feedback to your peers.

Build buyer confidence

Make sure your shop is set up for smooth order fulfillment and excellent customer service.

Etsy Insights: Holiday shipping best practices: Learn about shipping best practices and tips to ensure your buyers know what to expect.

Helping Buyers Purchase With Confidence: Watch as Etsy community and trend experts talk about how to keep your buyers happy and confident through excellent customer service.

Drive holiday sales through marketing and sales

Bring new buyers to your shop with strategic sales, social media posts, and thoughtful branding.

Share & Save: Learn how you can save on seller fees when you use social media to drive shoppers to your shop.

How 4 Successful Shops Use Discounting Effectively: Read about how established sellers use coupons and targeted offers to turn one-time buyers into repeat customers.