How to Participate in Etsy-wide Sales Events

For key sales days, like Cyber Monday or Mothers Day, Etsy often runs site-wide sales events. Any Etsy seller can participate in these sales events.

To participate, set up a sale in your shop for the days of the site-wide sales event:

  1. On Etsy.com, click the Your Account icon, then click Shop Manager.
  2. Click Marketing.
  3. Click Sales and coupons.
  4. Click New special offer.
  5. Select Run a sale.
  6. Choose the type of sale that corresponds with the site-wide sales event.

If you participate in an Etsy-wide sales event, your shop may be featured in Etsy marketing materials, and can be included in search results related to the sale. 

To qualify for inclusion in Etsy’s features for a sales event, you must match the sale criteria. This means offering the matching type of sale at the matching discount. Generally, you’ll be notified in advance of site-wide sales events through your Shop Manager dashboard.

Learn more about Etsy-wide sales:

I missed the deadline, can I still participate in the sales event?

Yes, as long as the site-wide sales event is still running, you can still participate. Set up your sale using the steps in this article before the site-wide sale ends to participate.

How long do I have to keep the sale running? Can I pause the sale at any time?

We encourage you to keep your sale running for the entirety of the site-wide sale. You’re welcome to end your sale early at any time, but remember, you could miss out some holiday traffic!

I want to change how much of a discount I’m offering or end my sale early

To change the discount you’re offering, you can end your current sale early and create a new sale with the site-wide sales event criteria.

To end your sale early:

  1. From your Sales and coupons page, click See details and manage.
  2. Select End sale early at the bottom of the page.

If you want to change your discount, start a new sale using the steps at the top of this article and select the new discount. To be eligible to be included in the site-wide sales event, choose a new discount that is within the sale criteria.

How does Etsy select which items are featured?

The qualities that Etsy’s Merchandising team look for in a featured shop include:

  • Great photography
  • Unique items for sale
  • A well-crafted story (which includes an About section)
  • A well-developed brand

By having any or all of these areas covered, you can increase your chances of being featured in a site-wide sales event. To qualify for inclusion in Etsy’s features for a sales event, you must also match the sale criteria.

Our Seller Handbook article "Tips for Getting Featured on Etsy" gives more advice.

You don’t need to be featured to benefit from participating in the sales event. Most of the items that Etsy features will link to a page showing items similar to the one featured. If one of your items is relevant and has a good presence in Etsy search, then it may be shown in those results.

This ultimately means that optimizing your listings for Etsy search can benefit you through other outlets as well.

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