How to Become a Star Seller

We’re making several improvements to how we calculate Star Seller eligibility that will go into effect soon: 

  • The ratings criteria is now an average of 4.8 stars or more over the previous three months. This change is currently visible in your Star Seller dashboard, but won’t affect your badge eligibility until July 1. 
  • You’ll need to receive a minimum of 5 orders during the review period (instead of 10). This change will be visible in your Star Seller dashboard starting in July, but won’t affect Star Seller badge eligibility until August 1.

See our site update to learn more about the upcoming changes to Star Seller eligibility.

Quick answer

Star Seller eligibility will be calculated on the 1st of every month. If you meet the criteria, it may take up to 24 hours for your badge to appear on your shop and Star Seller dashboard.

The Star Seller badge is our way of recognizing sellers with a proven record of providing a great customer experience. To become a Star Seller, your shop must meet certain criteria for messages, shipping, ratings, orders, and sales. 

If these core fundamentals of delivering great customer service are achieved over a period of three months, your shop may receive a badge that shows buyers you consistently provide an excellent customer experience. Even if you don’t qualify for a Star Seller Badge for the month, you will still receive individual customer service badges for the metrics you have successfully achieved during that review period.

If you have feedback about Star Seller, please let us know by filling out our survey.  

Etsy Support can’t make changes to your Star Seller data or manually award Star Seller badges. If you think your Star Seller score was calculated incorrectly, you can let us know in the Technical Issues forum.

Read more about Star Seller in our Star Seller Terms and Conditions.

How your shop is evaluated for the Star Seller badge

Messages, shipping, ratings, orders, and sales are calculated to determine Star Seller. In order to be evaluated, you need to have been on Etsy’s platform for 90 days since your first sale and comply with applicable policies, including our Seller Policy and our Terms of Use.

How often will my shop be evaluated? 

Star Seller eligibility will be calculated on the 1st of every month. It may take up to 24 hours for your badge to appear on your shop and Star Seller dashboard.

What time period is my shop being evaluated for?

When evaluating shops for Star Seller, we’ll look at the last 3 months of data prior to the review date.

Does a Star Seller badge affect my search ranking?

Star Seller doesn’t directly impact your search ranking on Etsy. Even if you don’t earn a Star Seller badge, following customer service best practices can improve your performance in Etsy search. Learn more about how search works. 

How to track your progress toward becoming a Star Seller

You can see how close you are to earning Star Seller in your Star Seller dashboard: 

  1. Sign in to Etsy.com and go to Shop Manager.
  2. Select the Star Seller tab. 
  3. You'll see two tabs: Current review period and Last review period. Your current review period is your performance toward Star Seller this month. Your last review period is what determines if you currently have the Star Seller badge.

Using this dashboard, you can track your progress across five areas related to delivering an excellent customer experience. You can also track your progress towards earning individual customer service badges for message response rate, on-time shipping, and excellent reviews from here. Select an area to learn more: 

The Message response rate section of your Star Seller dashboard shows information about your response time in Etsy Messages

You’ll see the percentage of messages that received a response to the initial message within 24 hours. “Initial message” means the first message in a single conversation with another member, also known as a “thread.” Responding to 95% of all your initial messages within 24 hours will earn you the Speedy replies customer service badge.

Message response rate is calculated by dividing the number of initial messages you’ve responded to within 24 hours by the total number of messages you've received during the calculation period.

The Message response rate only applies to the first message in a thread. Initial messages from both buyers and sellers on Etsy are counted towards the Message response rate. 

What if I haven’t received any messages in the current review period? 

If you don’t receive any messages during the review period, the message response rate won’t be counted towards your Star Seller eligibility. You can still become a Star Seller based on the other Star Seller criteria. Once you receive an initial message, the message response rate will be applied toward your Star Seller eligibility, so be sure to reply within 24 hours.

What happens if I mark a message that I’ve already replied to as unread?

Marking a message as unread after you’ve replied to it doesn’t restart the 24-hour response time window and doesn’t make the message you’ve replied to “new” again. 

What happens if I receive a message that I consider is spam?

Messages marked as spam don’t count towards your response rate. 

What should I do if my buyer keeps starting new message threads instead of responding in the original thread? 

If a buyer sends messages through multiple message threads, you still need to respond to each message thread within 24 hours. We recommend that you direct buyers to the main message thread to continue your discussion. 

We’re actively collecting feedback about responding to the same buyer in multiple message threads. In the meantime, you can use Saved Replies to streamline your responses.

What if I can’t respond to a message within 24 hours?

If you can’t respond to a new message thread within 24 hours, you have a few options: 

  • You can set up an auto-reply.
  • Use Saved Replies to respond quickly to questions you get commonly asked.
  • Download the Sell on Etsy app to respond to messages on the go.
  • Go on Vacation Mode if you’re taking a break from selling on Etsy. 

The On-time shipping & tracking section shows a percentage of how many orders were shipped on time. On-time shipping means that orders were shipped according to the processing times you set in your listing description. You can also see a breakdown of your shop’s shipping performance. Star Seller is about meeting customers’ expectations, and these vary according to each market. Shipping at least 95% of your orders on time with tracking will earn you the Smooth shipping customer service badge. Learn more about how to set processing times and “ship by” dates. 

Orders of a certain value will need to have tracking or a shipping label purchased on Etsy. The requirement values are based on currency. 

GBP

£10 and above

EUR

€10 and above

CAD

$15 and above

AUD

$15 and above

All other currencies (inclusive of USD)

Tracking or a shipping label purchased on Etsy required for all orders.

 

On time shipping & tracking will be reviewed on sales of physical items only. Digital download orders aren’t taken into account for on time shipping & tracking for Star Seller, but will still count towards your other metrics. If you’re listing a made-to-order or custom digital item, follow the steps in our guide to ensure that your listing is, in fact, listed as a digital item.

I entered tracking for an order but it’s not reflected on Etsy

Tracking may not be visible for one of these reasons: 

  • The shipping carrier may not be supported on Etsy. If Etsy cannot process your carrier’s tracking events, you can consider using an alternate carrier.
  • The number being entered is not the tracking number, or a slight error was made in entering the number. 
  • There may be an occasional technical issue beyond your control. While the on-time shipping metric won’t recognize tracking added after the shipping date, remember that orders older than three months will not count toward Star Seller metrics.

What if I offer local pick-up or delivery for my items?

At this time, orders that don't have tracking because they are delivered or picked up in person will be considered shipped without tracking, and will not meet the Star Seller criteria for shipping. 

In the Ratings section, you can see your shop’s rating average for reviews over a period of time. The goal is for your completed orders to have an average rating of 4.8 stars during the review period. This will earn you the Rave reviews customer service badge, and get you one step closer to Star Seller.

Your ratings average is calculated by adding up all of the ratings you’ve received during the review period, and then dividing that by the number of reviews you’ve received.

The Orders section shows the number of orders you have completed within a Star Seller review period.

To be a Star Seller, you need to have received and fulfilled at least 10 orders within a review period. Orders that are canceled will not be counted toward Star Seller. This section will not appear in your dashboard if you've already met the 10 order minimum. 

We are planning to change the minimum number of orders required to 5. This will be visible in your dashboard starting in July, with results counting towards your Star Seller status on August 1st.

The Sales section calculates the sales you made within the latest review period. This will not include shipping or any additional taxes collected. The items sold must meet certain thresholds, shown in the table below, within a review period. Canceled orders aren’t counted. This section won’t appear in your dashboard if you have already met the sales criteria. 

USD

$300

GBP

£200

EUR

€250

CAD

$350

AUD

$350

All other currencies

$300 USD

 

You can track your progress towards earning Star Seller in your Star Seller dashboard. 

What if I’m having trouble providing customer service? 

You will not be penalized for not achieving Star Seller status, but we expect sellers to uphold the customer service expectations in our Service Level Standards.

You can learn more about specific ways to improve how to deliver an excellent customer experience in your own Star Seller dashboard

I’ve achieved the metrics for a Star Seller badge, but I don’t see one on my shop

To become a Star Seller, your shop must comply with all of Etsy’s policies. If your shop earned a Star Seller badge or individual customer service badges, but no longer meets the requirements for the program, we may remove them. In accordance with the Star Seller Terms, the following may result in temporary or permanent disqualification from the program:

  • your shop no longer meets the qualification criteria
  • your shop has an overdue bill
  • your account privileges were limited
  • your account violated our Terms of Use, including and not limited to our Seller Policy
  • we have reason to believe you attempted to falsely inflate your Star Seller stats

If your Star Seller badge was removed because of an overdue bill, you may be able to reinstate your Star Seller badge by paying your bill.

Learn more about why a Star Seller badge may be removed.

We’re making several improvements to how we calculate Star Seller eligibility that will go into effect soon: 

  • The ratings criteria is now an average of 4.8 stars or more over the previous three months. This change is currently visible in your Star Seller dashboard, but won’t affect your badge eligibility until July 1. 
  • You’ll need to receive a minimum of 5 orders during the review period (instead of 10). This change will be visible in your Star Seller dashboard starting in July, but won’t affect Star Seller badge eligibility until August 1.

See our site update to learn more about the upcoming changes to Star Seller eligibility.

The Star Seller badge is our way of recognizing sellers with a proven record of providing a great customer experience. To become a Star Seller, your shop must meet certain criteria for messages, shipping, ratings, orders, and sales. Learn more about the Star Seller badge.

Etsy Support can’t make changes to your Star Seller data or manually award Star Seller badges. If you think your Star Seller score was calculated incorrectly, you can let us know in the Technical Issues forum.

If you have feedback about Star Seller, let us know in this survey.

The Message response rate only applies to the first message in a conversation. Initial messages from both buyers and sellers on Etsy are counted towards the Message response rate. 

Messages, shipping, ratings, orders, and sales are calculated to determine Star Seller status. In order to be evaluated, you need to have been on Etsy’s platform for 90 days since your first sale.

You can see your Star Seller status from your Star Seller dashboard: 

  1. Sign in to Etsy.com and go to Shop Manager.
  2. Select the Star Seller tab. 

On this dashboard, you can track your progress across five areas related to the customer experience. You can also track your progress towards earning individual customer service badges for message response rate, on-time shipping, and excellent reviews from here.

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