Quick answer
Star Seller eligibility is reviewed on the 1st of every month. If you meet the criteria, it may take up to 24 hours for your badge to appear.
Learn more about how to track your progress toward becoming a Star Seller.
The Star Seller badge is our way of recognizing sellers with a proven record of providing stellar customer service. When you become a Star Seller, we show buyers the badge on your shop, so they know you go above and beyond for your customers.
Star Seller eligibility is reviewed on the 1st of every month based on your customer service stats over the past 3 months.
To be eligible to become a Star Seller you need to first meet our minimum customer service standards for case rate, and have certain order and sales criteria. Learn more about how Star Seller metrics compare to customer service standards.
You also need to meet higher standards for message response rate, on-time shipping & tracking, and average review ratings:
- Message response rate: reply to 95% of first messages in a thread within 24 hours
- On-time shipping & tracking: 95% of orders ship on time, with valid tracking or a shipping label purchased on Etsy (when required)
- Average review ratings: 4.8+
Learn more about how to track your progress toward becoming a Star Seller.
If you have feedback about Star Seller, please let us know by filling out our survey.
Etsy Support can’t make changes to your Star Seller data or manually award Star Seller badges. If you think your Star Seller score was calculated incorrectly, you can let us know in the Technical Issues forum.
Read more about Star Seller in our Star Seller Terms and Conditions.
How your shop is evaluated for the Star Seller badge
You’re eligible to become a Star Seller starting 90 days after your first sale – as long as you’ve met our customer service standards for the month, and received at least 5 orders and $300 in sales over the past 3 months.
How often will my shop be evaluated?
Star Seller eligibility is reviewed on the 1st of every month. It may take up to 24 hours for your badge to appear on your shop and Star Seller dashboard.
What time period is my shop being evaluated for?
When evaluating shops for Star Seller, we look at the last 3 months of data prior to the review date.
Does a Star Seller badge affect my search ranking?
Star Seller badges do not directly impact your search ranking. However, Star Seller badges make it easier for buyers to identify and shop from Star Sellers. Learn more about how search works.
Will my shop be impacted if I'm not a Star Seller?
If you're not a Star Seller, you won’t be penalized. However, we expect sellers to uphold the customer service expectations in our Service Level Standards. Consistently not meeting these standards may impact your search visibility, and shop or account status.
You can learn more about specific ways to improve how to deliver an excellent customer experience in your Customer service stats.
If you don’t see a Star Seller badge on your shop
If you’ve confirmed that you’ve met the Star Seller criteria but you don’t have a badge on your shop, it’s possible your shop doesn’t comply with all of Etsy’s policies. To become a Star Seller, your shop must also comply with all of Etsy’s policies.
I had a Star Seller badge, but it’s been removed
If your shop earned a Star Seller badge or individual badges, but no longer meets the requirements for the program, we may remove them. In accordance with the Star Seller Terms, the following may result in temporary or permanent disqualification from the program:
- Your shop no longer meets the qualification criteria.
- Your shop has an overdue bill.
- Your account privileges were limited.
- Your account violated our Terms of Use, including and not limited to our Seller Policy.
- We have reason to believe you attempted to falsely inflate your Star Seller stats.
If your Star Seller badge was removed because of an overdue bill, you may be able to reinstate your Star Seller badge by paying your bill.
Learn more about why a Star Seller badge may be removed.
The Star Seller badge is our way of recognizing sellers with a proven record of providing a great customer service. To become a Star Seller, your shop must meet certain criteria for messages, shipping, ratings, orders, and sales. Learn more about the Star Seller badge.
Etsy Support can’t make changes to your Star Seller data or manually award Star Seller badges. If you think your Star Seller score was calculated incorrectly, you can let us know in the Technical Issues forum.
If you have feedback about Star Seller, let us know in this survey.
If you meet the criteria to receive a Star Seller badge after an evaluation period, it can take up to 48 hours for the badge to be displayed.
Messages, shipping, ratings, orders, and sales are calculated to determine Star Seller status. In order to be evaluated, you need to have been on Etsy’s platform for 90 days since your first sale.
The Message response rate only applies to the first message in a conversation. Initial messages from both buyers and sellers on Etsy are counted toward the Message response rate. Messages sent through temporary or recurring weekly auto-replies also count toward Message response rate.
You can see your Star Seller status from your Star Seller dashboard:
- Sign in to Etsy.com and go to Shop Manager.
- Select the Customer service stats tab.
On this dashboard, you can track your progress across 5 areas related to the customer experience. You can also track your progress toward earning individual customer service badges for message response rate, on-time shipping, and excellent reviews from here.