Shop Stats Glossary

Key metrics

Views

The number of times someone loads a listing page or shop page

Visits

The number of people who looked at your shop or listings

Orders

The number of sales (not the number of items sold)

Revenue

Your gross sales: the sum total of all your orders, minus your postage and tax

Listing views

The number of times your listings were looked at

Year over year (YoY)

A comparison between now and last year of the time frame and metrics you’re viewing

 

Traffic sources

Etsy search

Visits from organic search on Etsy. This doesn’t include promoted listings.

Other Etsy pages

Visits from other pages on Etsy.com, including the Buy on Etsy app and the Etsy blog.

External search

Visits from Google, Yahoo, Bing and other search engines

Social Media

Visits from Instagram, Facebook, Pinterest and other social media websites

Etsy App and Direct

Visits from people who typed your URL into their browser, bookmarked your page, or clicked a link in an email, instant message, or Etsy mobile app

Promoted listings

Visits from promoted listings in Etsy search.

Google Shopping

Visits from Google Shopping

Other

Visits from blogs, news, and all other websites that sent traffic to your shop

 

Time frames

Today

Midnight to the current time

Yesterday

Midnight to midnight yesterday

Last 7 Days

The last 7 days excluding today

Last 30 Days

The last 30 days excluding today

All time

Data going back to January 2013

Custom

Time frame of your choosing

 

Learn more about Shop Stats.

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