Shop Stats Glossary

Key metrics


The number of times someone loads a listing page or shop page


The number of people who looked at your shop or listings


The number of sales (not the number of items sold)


Your gross sales: the sum total of all your orders, minus your postage and tax

Listing views

The number of times your listings were looked at

Year over year (YoY)

A comparison between now and last year of the time frame and metrics you’re viewing


Traffic sources

Etsy search

Visits from organic search on Etsy. This doesn’t include promoted listings.

Other Etsy pages

Visits from other pages on, including the Buy on Etsy app and the Etsy blog.

External search

Visits from Google, Yahoo, Bing and other search engines

Social Media

Visits from Instagram, Facebook, Pinterest and other social media websites

Etsy App and Direct

Visits from people who typed your URL into their browser, bookmarked your page, or clicked a link in an email, instant message, or Etsy mobile app

Promoted listings

Visits from promoted listings in Etsy search.

Google Shopping

Visits from Google Shopping


Visits from blogs, news, and all other websites that sent traffic to your shop


Time frames


Midnight to the current time


Midnight to midnight yesterday

Last 7 Days

The last 7 days excluding today

Last 30 Days

The last 30 days excluding today

All time

Data going back to January 2013


Time frame of your choosing


Learn more about Shop Stats.

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