The number of people who looked at your shop or listings
The total number of orders sold in your shop (not the number of items sold)
The total sales of all your orders, minus your postage and tax costs
The percentage of visitors to your shop that make an order – calculated as Conversion Rate = Number of Orders / Number of Visits.
The number of times people looked at your listings
Year over year (YoY)
A comparison of how your metrics are performing between a selected time frame and that same time frame the year before
Listing views per visit
The ratio of total views to visits. This shows on average how many listings people look at when they visit your shop.
Visits from people searching on Etsy. This doesn’t include Etsy Ads promoted in Etsy search or search traffic in the Etsy app. You can also see what search terms people are using to find your listings.
Etsy app and other Etsy pages
Visits from people browsing the Etsy App or on pages on Etsy.com (excluding Etsy search).
App pages include visits to your listing or shop through any page of the App, from Etsy search, favourites and Etsy Ads clicked in the app.
Other pages on Etsy.com include category pages, the home page, Editors' Picks, favourites, forums, and more.
Etsy marketing & SEO
Visits from traffic through Offsite Ads on Google and Bing or search engine optimisation to drive more traffic to your shop from external channels.
Visits from ads in search results on Etsy.com. This doesn't include visits from Etsy Ads on the Etsy app or Offsite Ads. All app activity is included in the “Etsy app and other Etsy pages” traffic source
Visits from traffic through Offsite Ads on websites like Google and Facebook. Click Orders from Offsite Ads to learn more.
Visits from Instagram, Facebook, Pinterest and other social media websites through your personal accounts, organic sharing on social media, and Offsite Ads on Instagram, Facebook, and Pinterest.
Visits from ads in Etsy search and on Google. This doesn't include visits from ads on the Etsy app. All app activity is included in the “Etsy app and other Etsy pages” traffic source.
Direct & other traffic
Visits from people who typed your shop URL into their browser, bookmarked your page, clicked a link in an email, instant message, blog, news article, or any other website that sent traffic to your shop.
Midnight to the current time
Midnight to midnight yesterday
Last 7 Days
The last 7 days including today
Last 30 Days
The last 30 days including today
Data going back to January 2013