Added postage costs can get in the way of buyers making a purchase. To better meet US buyers’ expectations when it comes to postage price, you can set up a free delivery guarantee for your shop. A free delivery guarantee lets shoppers in the US know that they won’t pay added postage costs on orders totalling 35 USD or over that are delivered within or to the US.
As of July 30, 2019, items that are delivered for free and shops that offer free delivery on orders $35 or more to US shoppers will be prioritised in US search to help US shoppers to find more items that are delivered free within the US.
How to set up a free delivery guarantee for your shop
To set up a free delivery guarantee in your shop:
- On Etsy.com, click Shop Manager.
- Click Settings.
- Click Delivery settings.
- Click Get started in the Free delivery guarantee tab.
- Click Next.
- Check the box next to I’d like to set a free delivery guarantee for my shop.
- Click Set free delivery.
If you’re a seller in the US, after you set up a free delivery guarantee you have the option to reprice items in your shop to recover postage costs. You can use the optional smart pricing tool to adjust the prices of your items. How you determine and set prices for your shop is your decision.
If you’re a seller outside of the US, we’ll have a smart pricing tool for you soon! In the meantime, learn about pricing strategies that you can consider.
Have questions about setting up a free delivery guarantee?
Click one of these questions to learn the answer:
No, setting up a free delivery guarantee for your shop is not required.
Items that are delivered for free and shops that have a free delivery guarantee will get priority placement in US searches to help US shoppers to find more items that are delivered for free within the US.
Yes. The free delivery guarantee will make all listings in your shop eligible to be delivered for free if a US buyer’s basket value (excluding applicable taxes) totals 35 USD or more. It will also apply the guarantee to new listings in your shop.
A free delivery guarantee only applies to US shoppers whose delivery address is in the US. If you turn on a free delivery guarantee, your postage prices for buyers in other countries will be whatever is currently reflected in your delivery profiles or on your individual listings.
You can choose to offer free delivery to any buyers that you want to, like buyers in your country, or to all buyers around the world.
Items with free delivery will get priority placement in US search. However, Etsy search for buyers outside of the US won’t be affected.
No, if a buyer chooses to purchase a delivery upgrade, they will be charged for the upgraded delivery service.
Orders from US buyers that total 35 USD or more qualify for the free delivery guarantee. The order total doesn’t include taxes or the postage price a buyer would pay if their order doesn’t meet the 35 USD threshold.
If you offer a free delivery guarantee, it will always apply to US buyers who spend 35 USD or more for one order from your shop, no matter what the exchange rate is, or what your shop currency is.
Yes, you can turn off the free delivery guarantee for your shop. If you adjusted your items to recover postage costs using our smart pricing tool, turning off your free delivery guarantee won’t undo those changes. If you want to make adjustments to your item prices after you turn off your free delivery guarantee, you can do so in your listings manager.
If you turn off the guarantee, keep in mind that:
- Your US buyers won’t get free delivery on orders 35 and up
- US buyers will be charged for the postage prices listed in your delivery settings
- Items that don’t deliver for free won’t get priority placement in US search results
- You could decrease your sales and average order value (remember, buyers are 20% more likely to complete a purchase when free delivery is offered)
If you’d still like to turn off your free delivery guarantee:
If you already offer free delivery to the US, you’re already meeting buyers’ expectations.
To get priority placement in US search results, you have to offer free delivery to buyers in the US in one of these ways:
- Through a free delivery guarantee
- Through offering free delivery to US buyers on your listings
Free delivery must be automatically applied to a listing for it to receive priority placement in search. This means that your free delivery sale isn’t conditional: it doesn’t require the buyer to purchase a certain number of items or a certain basket minimum to qualify for free delivery.
You won’t get priority placement in US search with a free delivery sale with a minimum order quantity. To get priority placement in US search, you can offer unconditional free delivery to US buyers on your listings or set up a free delivery guarantee.
Added postage costs can get in the way of buyers making a purchase. To better meet US buyers’ expectations when it comes to postage price, you can set up a free delivery guarantee for your shop.