| Key metrics |
|
| Views |
The number of times someone loads a listing page or shop page |
| Visits |
The number of people who looked at your shop or listings |
| Orders |
The number of sales (not the number of items sold) |
| Revenue |
Your gross sales: the sum total of all your orders, minus your shipping and tax |
| Listing views |
The number of times your listings were looked at |
| Year over year (YoY) |
A comparison between now and last year of the time frame and metrics you’re viewing |
| Traffic sources |
|
| Etsy |
Visits from other pages on Etsy, including Etsy search |
| External search |
Visits from Google, Yahoo, Bing and other search engines |
| Social Media |
Visits from Instagram, Facebook, Pinterest and other social media websites |
| Direct |
Visits from people who typed your URL into their browser, bookmarked your page, or clicked a link in an email, instant message, or mobile app |
| Other |
Visits from blogs, news, and all other websites that sent traffic to your shop |
| Time frames |
|
| Today |
Midnight to the current time |
| Yesterday |
Midnight to midnight yesterday |
| Last 7 Days |
The last 7 days excluding today |
| Last 30 Days |
The last 30 days excluding today |
| All time |
Data going back to January 2013 |
| Custom |
Time frame of your choosing |
Learn more about Stats here.
