How to List an Item in Your Etsy Shop

There's a new, streamlined listing experience for sellers. The new listing experience allows you to toggle between sections from the navigation bar at the top of the page to quickly access the listing information you want to add or edit.

To change between the classic and new listing experience, select Switch to new/old version. Learn how to use the new listing experience. 

To list an item in your Etsy shop:

  1. On, open Shop Manager. If you're using the Etsy Seller app, tap Listings.
  2. Choose Listings. If you’re a new seller, choose Your shop.
  3. Select Add a listing. On the Etsy Seller app, tap the + Create button.

Before you can start listing items, you must register as a seller. Review our Seller Policy to make sure your items fit into Etsy’s handmade, vintage, or craft supply categories.

Step 1: Add photos and video

To add photos to your listing, choose Add a photo to add files from your computer. You can add multiple photos at once.

To change the order of your images, select a photo and drag it to the left or right.

Learn about guidelines for item images.

Optional: Add variation photos

Optional: Add a video

Step 2: Choose your thumbnail image

The first photo on a listing becomes the thumbnail for this listing. Drag the photo you want as your thumbnail to the first photo slot. Learn how to adjust your thumbnail image.

Learn how to change and edit your thumbnail image.

Step 3: Add listing details

The listing details are how your listing is categorized on Etsy, and how it can be found in Etsy search. Shoppers can filter search results by many of the details you add.

Learn more about listing details:

  • Add a title

  • About this listing

  • Choose listing categories

  • Optional: Add attributes

    • You can choose I offer more than one for an attribute if you want to add a variation for that attribute.

  • Choose your renewal option 
    • By default, listings automatically renew after four months and you will be automatically charged the applicable listing fee.

Step 4: Describe your listing

Next, describe your item to help them get found in search and to help shoppers understand your listing.

Learn more about describing your listing:

Step 5: Add your inventory and pricing

Decide if you offer variations for this listing. If you do, learn more about variations.

If you don’t offer variations for this listing, add the price and quantity you offer for this listing:

For digital items: Add files

Step 6: Set up shipping

Choose how you want to ship this item:

Step 7: Marketing

If you are running an Etsy Ads campaign, you can choose if you want this listing to be included in the campaign.

If you’re adding a listing from the Etsy Seller app, your listing will automatically be included in your Etsy Ads campaign. If you want to remove a new listing from your Ads campaign, you can toggle the Include in Etsy Ads campaign button from the listing in the app.  

Step 8: Publish or save your listing

Your listing won't be saved until you select Save as Draft or Publish.


Choose Preview to see how your listing will look to shoppers.

At this time, the listing preview doesn't accurately reflect price and quantity if they are set for variations of the listing. Once you publish the listing, you’ll be able to view all your variations.

Save as draft

To save your listing for later, choose Save as draft. To save as a draft, you'll need to enter a category, a price, quantity, shipping rates, and a title. You can always enter temporary info and then replace it before you publish.

You can find your draft listing in your Listings page under Drafts.

Drafts never expire, and there is no limit on the number of drafts you may have. The "listed on" date isn't set, and you aren’t charged the listing fee until the listing is published to your shop.


You're ready to sell! Select Publish to finish your listing. The $0.20 USD listing fee will be added to your Payment account.

Your listing is now live! This listing is now available to shoppers on Etsy. Tell potential buyers about your new item and share it on Facebook or Twitter.

It may take up to 48 hours for listings to appear in Etsy search results and categories.

Can I bulk create listings?

If you want to create a series of similar listings, you can create one listing and copy it to save time.

Copying creates a brand new listing with all of the info from the copied listing in place. From there, you can tweak and publish.

Learn how to copy a listing.

Questions about listings?

Ask the Community

You can edit all parts of a listing at any time. There's no cost to edit a listing.

If you’re having trouble creating or editing listings, select an issue to learn how to resolve it:

If you find your listing isn’t renewing properly, or says it Needs Review when you are making edits, you’ll need to clarify some parts of your shipping preferences. 

Etsy requires sellers from all origin countries to provide an estimated delivery date to save a shipping profile and listing. 

For each listing, you will need to have the following information completely filled out:

  • Domestic shipping service
    • If Other is selected, you must provide a delivery time.
  • Cross-border shipping service
    • If Other is selected, you must provide a delivery time.
    • Cross-border services will be required of all sellers in all countries who ship internationally.
  • If you offer shipping upgrades, shipping service or delivery time.
  • Origin ZIP/postal code/postcode/PIN, which the ioptem is shipping from
  • A processing time to indicate how long you need to get an order ready and handed off to your shipping carrier. Learn how to set a processing time.

You are required to add the above information to listings/shipping profiles whenever you:

  • Create a new listing
  • Duplicate a listing
  • Edit an existing listing
  • Create a new shared or custom shipping profile
  • Duplicate a shipping profile
  • Edit an existing shipping profile

Your image may be too small or too large

We recommend your images be at least 2000 pixels wide. You may want to use image editing software to resize your images before uploading them to Etsy.

Files bigger than 300k may time out, especially on a slower internet connection. Try using a smaller file or compressing your file to reduce its size.

If you are seeing the error message “Listings look best with photos at least 2000 pixels wide”

This error appears when the images uploaded to a listing are less than 2000 pixels wide. While this error is only a suggestion and you should be able to continue publishing, having your listing images be at least 2000 pixels wide will result in better quality images for buyers.

If you’re experiencing a different issue with image uploads, check the steps in this Help Center article.

You can create a new variation type by selecting Create a new variation from the Add or Edit variations popup window. However, buyers won’t be able to filter their Etsy search results based on custom variations.

For example, if you want to offer a unisex size variation, you can choose Create a new variation and type in “Size.”

This is normal, and you'll see the variations and price differences you added when you publish your listing. Try publishing your listing. You can see how buyers can interact with variations from the published listing.

If you’re a seller outside the US and India, you can set up a different listing price for orders shipping within your country and orders shipping outside your country. Learn more to set up domestic & global pricing.

Everything listed for sale on Etsy must be handmade, vintage, or a craft supply. Items sold on Etsy must also follow our Prohibited Items Policy.

Handmade items

Handmade items are items that are made and/or designed by you, the seller. If you sell handmade items, you must:

  • Physically make or create the original designs for your items.
  • Include each person involved in making your items or running your business in the About section of your shop. If you work with a production partner, you must disclose that production partner in your relevant listings.
  • Use your own photographs in your listings.

Read our full Handmade Policy.

Vintage items

Vintage items must be at least 20 years old. Newer, vintage-style, or collectible items aren’t allowed in this category.

Learn more about selling vintage items on Etsy.

Craft supplies

Craft supplies on Etsy are tools, ingredients, or materials whose primary purpose is for use in the creation of an item or special occasion. Craft supplies may be handmade, commercial, or vintage. Party supplies may also be sold as craft supplies.

Learn about what can be sold as a craft supply.

If your listing was removed by Etsy for a violation of Etsy’s policies, check your email inbox for a message from Etsy. In the email you received about this listing(s), you’ll be told the reason it was removed.

If you’re unable to locate an email about your listing:

  • Make sure you’re using the email address registered with the shop that the listing was associated with
  • Check your spam or junk mail

Also be sure to review Etsy’s policies to ensure that your items can be listed on our marketplace. 

You can deactivate or delete a listing from your Listings page. Check the box next to the listing, then choose Deactivate or Delete. If you deactivate a listing, you can reactivate it later. If you delete a listing, it is permanently deleted.

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