How to Add a Shop Announcement and Shop Title

Your shop announcement appears under the listings on your shop homepage. You can update your announcement to alert shoppers to important information like a sale or if you are away on vacation. 

To add or edit your shop announcement:

  1. On Etsy.com, go to your Shop Manager.
  2. Select the pencil icon next to your shop name under Sales Channels.
  3. Scroll down below your listings to the Announcement section.
  4. Select Add a shop announcement or Edit.
  5. Add your announcement.
  6. Choose Save.

Keep your announcement short and sweet. You can add more detailed information to your About section, public profile, shop policies, and item descriptions.

If your shop isn't open to the public yet, you won’t be able to add an announcement until you open your shop. Learn more about setting up your shop.

Why doesn’t the date posted on my shop announcement match when I made it?

If your shop’s language is not set to English, the date may not update to reflect when you made your new shop announcement. You can manually add the date to the first line of your shop announcement so buyers will see when you made it.

How to add a shop title

Your shop title is a brief bit of text you can use to describe your shop, and is one aspect of your shop that you can use to influence Search Engine Optimization (SEO). 

When you enter a new shop title or edit an existing one, you'll be able to preview how it will look in Google search results.

Learn more about SEO.

To add or edit your shop title:

  1. On Etsy.com, go to your Shop Manager
  2. Select the pencil icon next to your shop name under Sales Channels
  3. Right below your shop name, select Add a shop title
  4. Describe your shop in one sentence, or choose Edit if you've already got a title.

If your shop isn't open yet, you won’t be able to edit your shop title. Learn more about setting up your shop.

  • Shop titles can be up to 55 characters long.
  • They appear right under your shop name on your shop homepage.
  • Many sellers make it a tagline or slogan, or they state what they sell.
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