How to Redirect Your Domain to Your Etsy Shop

If you own a web domain, you can redirect your domain URL to your Etsy shop URL.

Generally, you can do this through your domain hosting company by setting up a redirect to your Etsy shop’s URL. Review your domain host’s documentation to learn how to redirect your URL.

What happens when I set up a domain redirect? 

When a domain redirect is set up, the web browser will direct one domain name to another. This gives the owner of a domain the ability to point their existing domain towards another domain. 

For example, if you set up a redirect of your domain to point towards your Etsy shop link, when someone types in your domain name ( they’ll be brought directly to your Etsy shop (

How do I set up a domain redirect? 

To set up a domain redirect, contact your domain provider and supply them with your Etsy shop link so they can establish a successful redirect for you. 

This process is handled entirely by your domain provider, so they’ll be able to assist you with any issues. 

Can I redirect to my Etsy shop using an Etsy IP address?

No, we can't provide the IP address, nameservers, or DNS information for individual shops. This method of redirecting only works when you own both domains. Connecting your site via an IP address would redirect the entire site to your domain.

Your domain host should be able to help you redirect URLs without using nameserver or DNS information.

Do I need to use Etsy Plus or Pattern to redirect a domain to my Etsy shop?

No, you don’t need to use Etsy Plus or Pattern to redirect a domain to your Etsy shop.

Learn about using domains with Etsy Plus or Pattern.

Can I purchase a new domain and have it point to my Etsy shop? 

You can purchase a new domain from the domain provider of your choice and have it redirected to your Etsy shop. 

While not required, many of our members purchase domains from our domain provider partner Hover.comHover provides a user-friendly process to have your newly purchased domain redirect to your Etsy shop.

If I redirect a domain to my Etsy shop, will it mask my default Etsy URL?

No, if you redirect a domain to your Etsy shop, this will bring visitors to your default Etsy shop URL. Your default Etsy URL will still show in the URL bar.

I bought a domain through Pattern. Can I use it with my Etsy shop?

At this time, there isn’t a built-in way to use a Pattern domain with an Etsy shop. You’ll need to transfer your domain away from Pattern to a new domain hosting provider first, and then you can use the directions in this article to set up a redirect to your Etsy shop.

Learn how to transfer your domain from Pattern.

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