How to Offer a Free Shipping Guarantee

Added shipping costs can get in the way of buyers making a purchase. To better meet US buyers’ expectations when it comes to shipping price, you can set up a free shipping guarantee for your shop. A free shipping guarantee lets shoppers in the US know that they won’t pay added shipping costs on orders totaling $35 or over that ship within or to the US. 

Guarantee free shipping

As of July 30, 2019, items that ship for free and shops that offer free shipping on orders $35 or more to US shoppers will be prioritized in US search to help US shoppers to find more items that ship free within the US. 

I already offer free shipping, how does this guarantee affect my shop?

Learn more about why it can be good for your business to offer free shipping.

How to set up a free shipping guarantee for your shop

To set up a free shipping guarantee in your shop:

  1. On Etsy.com, click Shop Manager.
  2. Click Settings.
  3. Click Shipping settings.
  4. Click Get started in the Free shipping guarantee tab.
  5. Click Next.
  6. Check the box next to I’d like to set a free shipping guarantee for my shop.
  7. Click Set free shipping.

If you’re a seller in the US, after you set up a free shipping guarantee you have the option to reprice items in your shop to recover shipping costs. You can use the optional smart pricing tool to adjust the prices of your items. How you determine and set prices for your shop is your decision.

If you’re a seller outside of the US, we’ll have a smart pricing tool for you soon! In the meantime, learn about pricing strategies that you can consider. 

Have questions about setting up a free shipping guarantee?

Click one of these questions to learn the answer:

No, setting up a free shipping guarantee for your shop is not required.

Items that ship free and shops that have a free shipping guarantee  will get priority placement in US searches to help US shoppers to find more items that ship free within the US.

Yes. The free shipping guarantee will make all listings in your shop eligible to ship for free if a US buyer’s cart value (excluding applicable taxes) totals $35 USD or more. It will also apply the guarantee to new listings in your shop.

A free shipping guarantee only applies to US shoppers whose shipping address is in the US. If you turn on a free shipping guarantee, your shipping prices for buyers in other countries will be whatever is currently reflected in your shipping profiles or on your individual listings.

You can choose to offer free shipping to any buyers that you want to, like buyers in your country, or to all buyers around the world.

Items with free shipping will get priority placement in US search. However, Etsy search for buyers outside of the US won’t be affected.

No, if a buyer chooses to purchase a shipping upgrade, they will be charged for the upgraded shipping service.

Orders from US buyers that total $35 or more qualify for the free shipping guarantee. The order total doesn’t include taxes or the shipping price a buyer would pay if their order doesn’t meet the $35 threshold.

If you offer a free shipping guarantee, it will always apply to US buyers who spend $35 USD or more for one order from your shop, no matter what the exchange rate is, or what your shop currency is.

 

Yes, you can turn off the free shipping guarantee for your shop. If you adjusted your items to recover shipping costs using our smart pricing tool, turning off your free shipping guarantee won’t undo those changes. If you want to make adjustments to your item prices after you turn off your free shipping guarantee, you can do so in your listings manager.

If you turn off the guarantee, keep in mind that: 

  • Your US buyers won’t get free shipping on orders $35 and up 
  • US buyers will be charged for the shipping prices listed in your shipping settings
  • Items that don’t ship free won’t get priority placement in US search results
  • You could decrease your sales and average order value (remember, buyers are 20% more likely to complete a purchase when free shipping is offered) 

If you’d still like to turn off your free shipping guarantee:

  1. On Etsy.com, click Shop Manager.
  2. Click Settings.
  3. Click Shipping settings.
  4. Scroll to the bottom of the Free shipping guarantee tab.
  5. Click Yes, turn off guarantee.
  6. Click Turn off my guarantee.

If you already offer free shipping to the US, you’re already meeting buyers’ expectations. 

To get priority placement in US search results, you have to offer free shipping to buyers in the US in one of these ways:

  • Through a free shipping guarantee
  • Through offering free shipping to US buyers on your listings

Free shipping must be automatically applied to a listing for it to receive priority placement in search. This means that your free shipping sale isn’t conditional: it doesn’t require the buyer to purchase a certain number of items or a certain cart minimum to qualify for free shipping.

You won’t get priority placement in US search with a free shipping sale with a minimum order quantity. To get priority placement in US search, you can offer unconditional free shipping to US buyers on your listings or set up a free shipping guarantee.

If you set up a free shipping guarantee for US buyers, you can run a conditional free shipping sale. However, this sale won’t show for US buyers, who instead will see the free shipping guarantee.

If you want to run a conditional free shipping sale that works for US buyers, you can turn off your free shipping guarantee while you run the sale.

If you have feedback about offering a free shipping guarantee, let us know.

Added shipping costs can get in the way of buyers making a purchase. To better meet US buyers’ expectations when it comes to shipping price, you can set up a free shipping guarantee for your shop.

The option to set up a free shipping guarantee may not be available in your shop yet. Check back soon!

If you have feedback about offering a free shipping guarantee, let us know.

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