How to Become a Star Seller

Quick answer

To become a Star Seller, your shop must meet certain criteria for messages, shipping, ratings, orders, and sales.

The Star Seller badge is our way of recognizing sellers with a proven record of providing a great customer experience. To become a Star Seller, your shop must meet certain criteria for messages, shipping, ratings, orders, and sales. 

If these core fundamentals of delivering great customer service are achieved, your shop may receive a badge that shows buyers you consistently provide an excellent customer experience.

If you have feedback about Star Seller, please let us know by filling out our survey.  If you believe your Star Seller status isn’t being calculated correctly, take a look at this forums post for information on the current issues we’re tracking with Star Seller.

Read more about Star Seller in our Terms and Conditions.

How your shop is evaluated for the Star Seller badge

Messages, shipping, ratings, orders, and sales are calculated to determine Star Seller. In order to be evaluated, you need to have been on Etsy’s platform for 90 days since your first sale and comply with our Seller Policy.

How often will my shop be evaluated? 

Star Seller eligibility will be calculated on the 1st of every month. 

What time period is my shop being evaluated for?

When evaluating shops for Star Seller, we’ll look at the last 3 months of data prior to the review date.

Does a Star Seller badge affect my search ranking?

At this time, Star Seller doesn’t directly impact your search ranking. 

How to track your progress toward becoming a Star Seller

You can see how close you are to earning Star Seller in your Star Seller dashboard: 

  1. Sign in to Etsy.com and go to Shop Manager.
  2. Select the Star Seller tab. 
  3. You'll see two tabs: Current review period and Last review period. Your current review period is your performance toward Star Seller this month. Your last review period is what determines if you currently have the Star Seller badge.

Using this dashboard, you can track your progress across five areas related to delivering an excellent customer experience. Select an area to learn more: 

The Message response rate section of your Star Seller dashboard shows information about your response time in Etsy Messages

You’ll see what percentage of buyer-initiated messages received a response to their initial message within 24 hours. Responding to 95% of your messages within 24 hours can help you become a Star Seller. 

Message response rate is calculated by dividing the number of messages you’ve responded to within 24 hours by the total number of messages you've received during the calculation period.

The Message response rate only applies to the first message in a conversation with a buyer. 

What if I haven’t received any messages in the current review period? 

If you don’t receive any messages during the review period, the message response rate won’t be counted towards your Star Seller eligibility. You can still become a Star Seller based on the other Star Seller criteria. Once you receive an initial message, the message response rate will be applied toward your Star Seller eligibility, so be sure to reply within 24 hours.

What happens if I mark a message that I’ve already replied to as unread?

Marking a message as unread after you’ve replied to it doesn’t restart the 24-hour response time window and doesn’t make the message you’ve replied to “new” again. 

What happens if I receive a message that I consider is spam?

Messages marked as spam don’t count towards your response rate. 

What if I can’t respond to a message within 24 hours?

If you can’t respond to messages within 24 hours, you have a few options: 

  • You can set up an auto-reply.
  • Use Saved Replies to respond quickly to questions you get commonly asked.
  • Download the Sell on Etsy app to respond to messages on the go.
  • Go on Vacation Mode if you’re taking a break from selling on Etsy. 

The On-time shipping & tracking section shows a percentage of how many orders were shipped on time. On-time shipping means that orders were shipped according to the processing times you set in your listing description. You can also see a breakdown of your shop’s shipping performance. Star Seller is about meeting customers’ expectations, and these vary according to each market. Shipping at least 95% of your orders on time with tracking can help you become a Star Seller. Learn more about how to set processing times and “ship by” dates. 

Orders of a certain value will need to have tracking or a shipping label purchased on Etsy. The requirement values are based on currency. For certain currencies, tracking is not required. Those orders should be manually marked as complete by the ship-by date: 

GBP

£10 and above

EUR

€10 and above

CAD

$15 and above

AUD

$15 and above

All other currencies (inclusive of USD)

Tracking or a shipping label purchased on Etsy required for all orders.

 

On time shipping & tracking will be reviewed on sales of physical items only. Digital download orders aren’t taken into account for on time shipping & tracking for Star Seller.

What if I created my digital downloads as physical items because they are custom?

If an order includes items listed as a physical item and meets the value requirement, tracking or a shipping label purchased on Etsy will be required. Since digital listings listed as physical items are not actually shipped, orders for these listings will negatively impact your Star Seller shipping metric

If you offer custom digital items in your shop, instead of listing as “physical,” you can upload a placeholder file to the listing

We recommend listing items as digital items when listing your digital download items. Listings categorized as digital items will not be counted towards your shipping stats in the Star Seller dashboard at all.  

What if I offer local pick-up or delivery for my items?

Only physical, shipped items are included when we evaluate shipping performance. Orders that are delivered or picked up in person, without being shipped, do not count towards your shipping score.

In the 5-star ratings section, you can see the percentage of your shop’s reviews that received 5 stars over a period of time. The goal is for 95%+ of orders to have 5-star ratings

Your 5-star rating percentage is calculated by dividing the number of reviews that have 5 stars by the total number of ratings that you've received during the calculation period. Other reviews (like those with 4 stars) are not considered. We aren’t looking at an average of all ratings, only the percentage of ratings that have 5 stars.

The Orders section shows the number of orders you have completed within a Star Seller review period.

To be a Star Seller, you need to have received and fulfilled at least 10 orders within a review period. Orders that are canceled will not be counted toward Star Seller. This section will not appear in your dashboard if you've already met the 10 order minimum. 

The Sales section calculates the sales you made within the latest review period. This will not include shipping or any additional taxes collected. The items sold must meet certain thresholds, shown in the table below, within a review period. Canceled orders aren’t counted. This section won’t appear in your dashboard if you have already met the sales criteria. 

USD

$300

GBP

£200

EUR

€250

CAD

$350

AUD

$350

All other currencies

$300 USD

 

You can track your progress towards earning Star Seller in your Star Seller dashboard. 

What if I’m having trouble providing customer service? 

You will not be penalized for not achieving Star Seller status, but we expect sellers to uphold the customer service expectations in our Service Level Standards.

You can learn more about specific ways to improve how to deliver an excellent customer experience in your own Star Seller dashboard

I’ve achieved the metrics for a Star Seller badge, but I don’t see one on my shop

To become a Star Seller, your shop must comply with all of Etsy’s policies. If your shop earned a Star Seller badge but no longer meets the requirements for the program, we may remove the badge. In accordance with the Star Seller Terms, the following may result in temporary or permanent disqualification from the program:

  • your shop no longer meets the qualification criteria
  • your shop has an overdue bill
  • your account privileges were limited
  • your account violated our Terms of Use, including and not limited to our Seller Policy
  • we have reason to believe you attempted to falsely inflate your Star Seller stats

If your Star Seller badge was removed because of an overdue bill, you may be able to reinstate your Star Seller badge by paying your bill.

Learn more about why a Star Seller badge may be removed.

The Star Seller badge is our way of recognizing sellers with a proven record of providing a great customer experience. To become a Star Seller, your shop must meet certain criteria for messages, shipping, ratings, orders, and sales. Learn more about the Star Seller badge.

If you have feedback about Star Seller, let us know in this survey.

Messages, shipping, ratings, orders, and sales are calculated to determine Star Seller status. In order to be evaluated, you need to have been on Etsy’s platform for 90 days since your first sale.

You can see your Star Seller status from your Star Seller dashboard: 

  1. Sign in to Etsy.com and go to Shop Manager.
  2. Select the Star Seller tab. 

On this dashboard, you can track your progress across five areas related to the customer experience.

Did this help?
Why didn’t this article help you? (select all that apply, required question)

Thanks for your feedback!

Still have questions?

Contact support