Etsy offers two types of advertising: Etsy Ads and Offsite Ads.
You can stop advertising specific listings, or turn off your Etsy Ads campaign completely. You may also be able to opt-out of Etsy’s Offsite Ads.
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Etsy Ads
You can stop advertising specific listings, or turn off your Etsy Ads campaign completely. By turning off specific listings, you can put more of your daily budget toward the ads that are working best for your shop.
How to stop advertising specific listings with Etsy Ads
By default, all your current listings are advertised when you start an Etsy Ads campaign. You can choose to edit or update which listings you want to advertise.
To start or stop advertising a listing:
- From Etsy Ads, choose Manage advertised listings.
- Find the listing you want to start or stop advertising. You can search through your listings, or filter them by section or advertising status.
- Select the button under Ad on/off to include or remove a listing from your Etsy Ads campaign.
- To add multiple listings from your campaign at once, check the box next to the listings you want to advertise. Uncheck this box to remove a listing from your campaign.
- Choose Update.
You can change which listings you advertise at any time. Be sure that the listings you advertise follow Etsy’s Advertising & Marketing Policy.
When you add a new listing to your shop from your Shop Manager, you’ll have the option to add it to your advertising campaign or not. If you’re adding a listing from the Etsy Seller app, your listing will automatically be included in your Etsy Ads campaign. You can change which listings are advertised by toggling the Include in Etsy Ads campaign button from the listing page in the app.
How to turn off Etsy Ads
To turn off your Etsy Ads campaign:
- On Etsy.com, go to your Shop Manager.
- Choose Marketing.
- Choose Etsy Ads.
- Under Show more orders, choose Pause your ads.
- Select Turn off ads.
You can reactivate your Etsy Ads campaign at any time from your Marketing tab.
Offsite Ads
All sellers are automatically enrolled in Offsite Ads. After April 10, 2020, some sellers will be able to choose whether to participate.
The ability to opt-out of Offsite Ads depends on your shop’s sales in the last 365 days:
- If your Etsy shop has made $10,000 USD or more in the past 365 days, you’ll benefit most from offsite advertising. You’ll be required to participate for the lifetime of your shop and you’ll get a discounted advertising fee.
- If your Etsy shop has made less than $10,000 USD in the past 365 days, Offsite Ads are optional. However, if you choose to use this service, you only pay an advertising fee when you make a sale from Offsite Ads.
We’ll take a look at your sales each month. Once your shop has made $10,000 USD or more in a 365 day period, you’ll be required to participate in Offsite Ads.
You can calculate how much you’ve earned on Etsy in the past 365 days by going to your Stats page in Shop Manager and setting a custom date range. You can learn about how the $10,000 USD threshold is calculated and find information about Offsite Ads fees in the Fees & Payments Policy.
How are my sales funds calculated?
Your sales funds over the past 365 days are calculated on the first day of each month.