How to Turn Off Your Etsy Ads Campaign

Etsy offers two types of advertising: Etsy Ads and Offsite Ads.

You can stop advertising specific listings, or turn off your Etsy Ads campaign completely. You may also be able to opt-out of Etsy’s Offsite Ads.

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Etsy Ads

You can stop advertising specific listings, or turn off your Etsy Ads campaign completely. By turning off specific listings, you can put more of your daily budget toward the ads that are working best for your shop.

How to stop advertising specific listings with Etsy Ads

By default, all your current listings are advertised when you start an Etsy Ads campaign. You can choose to edit or update which listings you want to advertise.

To stop advertising a listing:

  1. From Advertising, click Change advertised listings.
  2. Check the listings you want to advertise.
  3. Click Update.

You can change which listings you advertise at any time. Be sure that the listings you advertise follow Etsy’s Advertising & Marketing Policy.

When you add a new listing to your shop from your Shop Manager, you’ll have the option to add it to your advertising campaign or not. If you’re adding a listing from the Sell on Etsy app, your listing will automatically be included in your Etsy Ads campaign. You can change which listings are advertised from your Advertising tab.

How to turn off Etsy Ads

To turn off Etsy Ads:

  1. On Etsy.com, click the Your Account icon, then click Shop Manager.
  2. Click Marketing.
  3. Click Advertising.
  4. Click More options.
  5. Click Turn off advertising.

Offsite Ads

All sellers are automatically enrolled in Offsite Ads. After April 10, 2020, some sellers will be able to choose whether to participate.

The ability to opt-out of Offsite Ads depends on your shop’s sales in the last 365 days:

  • If you made $10,000 USD or more on Etsy in the past 365 days, you’ll benefit most from offsite advertising. You’ll be required to participate for the lifetime of your shop and you’ll get a discounted advertising fee.
  • If you made less than $10,000 USD on Etsy in the past 365 days, Offsite Ads are optional. However, if you choose to use this service, you only pay an advertising fee when you make a sale from Offsite Ads. 

We’ll take a look at your sales each month. Once you’ve made $10,000 USD or more in a 365 day period, you’ll be required to participate in Offsite Ads. 

You can calculate how much you’ve earned on Etsy in the past 365 days by going to your Stats page in Shop Manager and setting a custom date range. You can learn about how the $10,000 USD threshold is calculated and find information about Offsite Ads fees in the Fees & Payments Policy

How are my sales funds calculated?

Your sales funds over the past 365 days are calculated on the first day of each month. The past 365 days goes back to February 28, 2019, or later.

You can stop advertising specific listings, or turn off Etsy Ads completely.

To turn off Etsy Ads completely, click More options, then Turn off ads

You'll know your campaign is off when the Advertising page says Get started.

All sellers are automatically enrolled in Offsite Ads. After April 10, 2020, some sellers will be able to choose whether to participate.

The ability to opt-out of Offsite Ads depends on your shop’s sales in the last 365 days:

  • If you made $10,000 USD or more on Etsy in the past 365 days, you’ll benefit most from offsite advertising. You’ll be required to participate for the lifetime of your shop and you’ll get a discounted advertising fee.
  • If you made less than $10,000 USD on Etsy in the past 365 days, Offsite Ads are optional. However, if you choose to use this service, you only pay an advertising fee when you make a sale from Offsite Ads. 

We’ll take a look at your sales each month. Your sales funds over the past 365 days are calculated on the first day of each month. The past 365 days goes back to February 28, 2019, or later.

Once you’ve made $10,000 USD or more in a 365 day period, you’ll be required to participate in Offsite Ads. 

You can calculate how much you’ve earned on Etsy in the past 365 days by going to your Stats page in Shop Manager and setting a custom date range. You can learn about how the $10,000 USD threshold is calculated and find information about Offsite Ads fees in the Fees & Payments Policy.

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