How to Open an Etsy Shop

Welcome to selling on Etsy! This guide will walk you through setting up your shop and adding your first listings. 

To start opening your Etsy shop:

  1. Click Sell on Etsy on Etsy.com.
  2. Click Open your Etsy shop.
  3. Select your shop language, country, and currency, then click Save and continue.
  4. Choose your shop name, then click Save and continue.

Set your shop preferences

Select your shop’s language, country, currency, and time commitment:

  • Shop language: The shop language you choose is the default language you use to describe your items. You won't be able to change it later, but if you’d like to add translations in other languages, you will be able to enroll in other languages after opening your shop. 
  • Shop country: Be sure to select the correct country for your shop. 
  • Shop currency: Choose the currency you will use to price your listings. Currency conversion fees may apply if your bank's currency is different from your shop currency.
  • Time commitment: Select whether selling your products is your full-time job or part-time job. This question is for informational purposes only and will not affect the setup of your shop.

Choose your shop name

Choose a memorable name that reflects your style. Shop names must meet the following requirements:

  • 4-20 characters in length 
  • No spaces or special characters 
  • No profanity 
  • Not already in use by an existing Etsy member 
  • Does not infringe on another's trademark

If the shop name you entered is in use, you will see suggestions for other shop names that are still available. Your shop name will be held for you while you open your shop.

Get some tips for choosing a shop name.

Stock your shop

Add product listings to your shop—you’re almost ready for your big shop debut. 

Choose how you'll get paid

Choose the payment methods you want to offer in your shop. If you’re in an eligible country, you’ll use Etsy Payments. Etsy Payments gives buyers many options to pay for their order, and consolidates all payments in your Etsy Payment account.

If you’re in a country that is not eligible for Etsy Payment, the following options are available:

  • PayPal. If you’re in a country that is not eligible for Etsy Payments, you’re welcome to use your own PayPal account to accept payments.
  • Check or money order. If you use a payment method that needs to be mailed to you, select Payment by Mail on the Accepted Payments page and select Money Order and/or Check. The address you enter will only be shared with a buyer who purchases from you and chooses this method. 
  • Other.This means you have another way of accepting payment. Be sure to include information and instructions about your payment method in your listings and shop policies. 

Set up billing

Depending on which country you're in, you may need to enter a credit card to open your shop. The card should be a:

  • Visa 
  • Mastercard 
  • American Express 
  • Discover 
  • Carte Bleue (France)

We ask sellers in certain countries to keep a credit card on file as a means of identity verification. You may see an authorization charge to verify the card you entered on file. As soon as the card has been verified, the charge will be dropped from your statement.

Your card information is secure with Etsy.

Sellers located in Austria, Germany, and the Netherlands aren’t required to have a credit card on file.

Learn about Etsy's selling fees.

Open your shop

When you finish all the sections, click Open Your Shop. You'll always be able to make changes to your shop after it's open.

The web address to get to your shop will be:

  • https://www.etsy.com/shop/yourshopname

         or

  • https://yourshopname.etsy.com 

Explore our Beginner's Guides to help you get started on Etsy.

Welcome to selling on Etsy!

Here are the answers to some common questions when getting started on Etsy.

If you’d like a step-by-step guide to getting started, read our Beginner’s Guide to Selling on Etsy.

To start opening your Etsy shop:

  1. Click Sell on Etsy on Etsy.com.
  2. Click Open your Etsy shop.
  3. Select your shop language, country, and currency, then click Save and continue.
  4. Choose your shop name, then click Save and continue.

You’ll now have a draft shop. Before your open shop, you must create your item listings, choose your payment methods, and set up billing

After you add your billing info, you’ll see a button to publish your shop.

Once your shop is open, you can customize the look of your shop with a logo and shop banners.

When someone searches for an item on Etsy.com, Etsy’s search algorithm looks for the most relevant matches. You control the most important factors in Etsy search placement when you create listings in your shop:

  • Tag and title relevancy
  • Item attribute relevancy
  • Listing quality
  • Customer & market experience
  • For US shoppers: Free shipping

Learn how to optimize each of these factors.

Everything listed for sale on Etsy must be handmade, vintage, or a craft supply. Items sold on Etsy must also follow our Prohibited Items Policy.

Handmade items

Handmade items are items that are made and/or designed by you, the seller. If you sell handmade items, you must:

  • Physically make or create the original designs for your items.
  • Include each person involved in making your items or running your business in the About section of your shop. If you work with a production partner, you must disclose that production partner in your relevant listings.
  • Use your own photographs in your listings.

Read our full Handmade Policy.

Vintage items

Vintage items must be at least 20 years old. Newer, vintage-style, or collectible items aren’t allowed in this category.

Learn more about selling vintage items on Etsy.

Craft supplies

Craft supplies on Etsy are tools, ingredients, or materials whose primary purpose is for use in the creation of an item or special occasion. Craft supplies may be handmade, commercial, or vintage. Party supplies may also be sold as craft supplies.

Learn about what can be sold as a craft supply.

If you closed your Etsy shop, you can reopen it. All your information will be exactly as you left it.

If your shop was suspended, you may have received an email from Etsy letting you know. Respond directly to that email and request that your shop be reopened. If you can't find that email, let us know.

Reopen you Etsy shop

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